Like most good ideas, Gymboree Play and Music didn't begin in a business meeting—it began out of necessity. In 1976, Joan Barnes, a California mom, found herself frustrated with the lack of spaces where she could take her kids for safe and age-appropriate play time. Knowing that other parents were undoubtedly feeling the same frustration, she took matters into her own hands and founded Gymboree Play and Music. She consulted experts to design a curriculum of activities to foster the development of children’s cognitive, physical, and social skills through structured play. She hired a nationally renowned playground designer Jay Beckwith to design the proprietary play equipment at her centers. And her staff began conducting entertaining classes covering subjects ranging from music to sports to impart valuable lessons of imagination and physical activity to developing minds.
As their children learned and socialized, parents also found benefit in meeting and befriending other moms and dads in their local area. More than 30 years later, her vision has proved to be a success: more than 712 child-centered franchises now spread over 42 countries, bringing confidence and creativity to thousands of youngsters in several continents and to one in the center of the earth.