Shopping in Conyers

At Athens Running Company, shopping for running shoes is much like test-driving a car. As part of their mission to educate customers, owners and childhood friends Mark Schroeder and David Laggis consult closely with clients and perform complimentary fittings, whereby a foot scanner and a video gait analysis narrow down the best options for stability and comfort. Guests then slip their feet into the latest styles of footwear by the likes of Saucony, Asics, and Brooks before taking shoes for a 15-second spin on the shop’s treadmill so employees can evaluate their movement. Once customers have reviewed a selection of suitable pairs, they take the finalists out on an actual walk or jog, ensuring that the shoes give proper support by squeaking “great job” after every mile.

Aside from carrying shoes for all running disciplines ranging from light jogs to triathlons, the shop’s staff also outfits visitors with workout apparel and accessories, including compression gear, orthotics, heart-rate monitors, and jogging strollers. Despite the breadth of their catalog, Mark and David both reject the personal detachment of a large retail store. They invest in several local running programs, sponsoring races where they time the competitors and host finish-line services. Works by neighborhood artists decorate the shop’s walls, alongside leashes and pet jackets by Ruffwear—items of potential interest to Mark's dog, Sam, who accompanies his owner to work each day.

In one corner of the ring, land pounds its gloves. In the other corner, water readjusts its mouthpiece. Despite sharing the same planet and combining to offer limitless recreational activities, land and water are often forced into opposition by their passionate hordes of supporters. Rather than chiming the fight bell, though, the staff at Rodeo Beach oversees a friendly handshake or awkward hug between all kinds of outdoor thrill-seekers, all in the name of adventure. Major brands, including Patagonia, Hurley, and The North Face, set up camp across Rodeo Beach's shelves, and outdoor gear for men, women, and children readies outdoorsfolk of all sizes for exploration. To further prepare for the outdoors, customers can accessorize with Rodeo Beach's line of sunglasses, travel packs, and waterproof watches.