SVS Vision Center’s founders opened their first shop in Sterling Heights, Michigan, in 1974 to help the community clear up its vision. But even these optical gurus never foresaw their humble business expanding to more than 50 locations sprawled across 10 states. Today, each shop continues the tradition of ensuring ocular health and crystalline sight, beginning with exams from seasoned optometrists. Afterward, patients head to the optical dispensary, where they try on frames by Coach, Tiffany, Nike, Versace, or Ray-Ban. The staff then fits the stylish selection with polarized and scratch-protected prescription lenses to help guests read books clearly or see a charging moose from a distance. Most of SVS Vision Center’s frames can also hold sunglass lenses as well, eliminating squinting during summer months and tropical vacations.
Woolfson Eye Institute’s founder and medical director Dr. Jonathan Woolfson is a board-certified ophthalmic surgeon who has performed more than 70,000 laser vision-correction procedures. Such clinical experience has helped him earn the trust of other medical professionals; he has performed more than 300 surgeries on his fellow eye doctors and trained and certified more than 100 North American LASIK surgeons. He has also fine-tuned the eyesight of professional athletes, including Ovie Mughelli, Curtis Lofton, and Kroy Biermann of the Atlanta Falcons.
Dr. Woolfson draws upon this extensive experience each time he customizes a laser procedure to his patients’ needs. He and his staff of doctors begin every treatment with in-depth consultations, where they determine the lasers, instruments, and novelty sound effects needed to successfully enhance eyesight. Once they’ve completed their procedures, they also offer eligible patients a Lifetime Assurance Plan, granting them free lifetime access to any fine-tuning surgeries.
Founded by Dr. Stephen Joffe and Craig Joffe, a father-and-son team who used LASIK eye surgery to correct their own vision, Joffe MediCenter has four locations across the country where expert ophthalmologists use advanced diagnostics to conduct each custom wavefront LASIK surgery. Treatment begins with a free, noninvasive examination with Bausch & Lomb Orbscan and Zywave mapping systems—derived from technology developed for astronomy and physics applications. They generate a 3-D model of each eye, which, like a fingerprint or favorite line from The Princess Bride, is unique to each person.
Upon assessing the results to confirm LASIK candidacy, doctors schedule an in-office surgery in their state-of-art clinic. The LASIK procedure is designed to eliminate your need for glasses and contacts regardless of whether you suffer from nearsightedness, farsightedness, or astigmatism. The vast majority of patients experience 20/20 vision the next morning after treatment. After the procedure, doctors will schedule postoperative exams.
Dr. M. Farooq Ashraf mastered the excimer laser as a member of the faculty at Johns Hopkins University, and he now wields the ultramodern tool as he adds to his career tally of more than 35,000 LASIK procedures. As founder and medical director of Atlanta Vision Institute, he draws upon his skills as a board-certified ophthalmologist to correct nearsighted, farsighted, and astigmatic vision with refractive surgery. In addition to giving the gift of sight, Dr. Ashraf gives back to the community by supporting local charities and providing discounted services to financially strapped Cyclopes.
The owner of Atlanta Eye Shop prides herself on the individualized service and friendly atmosphere afforded by her well-trained, affable staff. Throughout the day, staffers can be found helping patrons choose a flattering set of frames from display cases brimming with designer eyewear from a carefully-curated assortment of brands. An in-house optometrist is available to remedy medical eye issues and test peepers’ capabilities via eye exams and timed Waldo-spotting tests.
Frames, crafted with care by designers such as Oliver Peoples and Chanel, decorate the wood-backed shelves of Reflections Eyecare. The artistry doesn't end there, though. The boutique's optometrists give equal attention to the appearance of lenses, using in-house technologies to make them noticeably thin. To uncover prescriptions, Drs. Schultz and Cohen perform vision exams, using digital means to explore the different layers of the eye and communicate with the computer servers within.