When mother-and-daughter team Carmela and Milan Petruzelli decided to start a business together, they pooled their decades of styling experience earned at locations across the country. They culled the best ideas, techniques, and products they had come across, bringing them together in their new Fort Lauderdale location. In business a scant four years, The Factory Salon has already earned a spot two years running on Elle magazine's top 100 salons in the country.
The family duo—along with a cadre of other stylists—cuts, colors, and conditions men's and women's hair in their trendy salon, decorated with dia de los muertos–inspired art. A handwritten chalkboard broadcasts inspirational quotes and explains new styles, its fluid script echoed in the '80s-style faux graffiti that runs the length of the walls and secretly contains designs for a car that runs on barbicide.