Mind Therapy Group’s highly educated staff challenges unconscious obstacles to weight loss in 30-minute hypnotherapy sessions. To drift into a state of hypnosis, patients recline as a therapist's words or ocean noises guide them into a relaxed state of focused attention. As conscious and unconscious minds connect, clients learn to approach food differently, developing healthier dispositions toward eating. Therapists may repeat affirmations, cultivate therapeutic mental images, or help clients address false, unconscious beliefs about themselves. Each session aims to curtail negative behaviors and promote lifestyle patterns that benefit the weight-loss process.