Jeff Pearce had spent more than 20 years struggling with weight gain, unrealistic diets, and resulting depression, and then a friend showed helped him to change relationship with food. It wasn't long before they learned all the basic principles and started to develop their own tasty recipes.
The recipes focus on ancient, whole ingredients and generations-old techniques, which Jeff and Shannon claim immediately improved their energy levels, immune systems, and abilities to bench-press SUVs. To bolster his understanding of such potent whole foods, Jeff went back to school to study holistic remedies and became certified as a holistic health practitioner by the American Association of Drugless Practitioners. Soon after, he and Shannon began to share their healing techniques in food-prep classes, through articles on their website, and with nutritional-counseling services.