Glasses frames have come a long way from the clunky, squarish black frames that were originally used to punish children for squinting in church. Choice Vision offers a plethora of sophisticated, stylish, and comfortable frames from designer brands such as Fendi, Giorgio Armani, Calvin Klein, Dior, Gucci, and the guiding light of global fashion, SpongeBob SquarePants. Ladies will find the perfect design to adjective their vocation of choice with "hip," while dudes can score some retro frames that surround their head in a glittering haze of irony. Frames range from $75 to more than $500.
Optylux owner Helmut Igel wants his customers to wear eyewear that they feel is just as fashionable as the latest designer clothes. That's why his eyewear boutique imports handcrafted frames from the Italian eyewear company Ete and the German eyewear company Flair. Ete is the only eyewear line in the world that puts real pheasant feathers inlaid in its frames, and Flair glasses, which take days to complete by hand and come in more than 20 designs, can be customized with inset stones, cutouts, faceting, and tattooing. Optylux is also the exclusive U.S. distributor of these brands, ensuring a full look of the entire eyewear collection.
At Eyestyles For Lifestyles, skilled optometrists calibrate prescriptions for lenses that are ground in onsite express labs. The eyewear technicians slip the quickly created lenses into frames from designers such as Gucci and Juicy Couture, turning out vision-enhancing creations that flatter faces better than a close-talking admirer. They also guard against the glare of the sun with prescription sunglasses, and clients can order contact lenses from brands including Bausch & Lomb.
Eye Society is a retail concept developed by eyewear connoisseurs. Our ultimate quest is to sell products of unquestionable quality and absolute design integrity. Our collections are original and stand alone. We make efforts to avoid the allure of mass-marketed, non-exclusive brands that dominate today's marketplace.