In the eight years since the start of Local Furniture Outlet, the cherished baby business of Mr. Aaron Masterson has grown up fast—from a 2,000-square-foot metal warehouse to four locations and more than 80,000 combined square feet of furniture. But the success didn't go to Aaron’s head. The proud father still traverses showrooms in casual flip-flops, enforcing a no-competition policy so that loyal staff members don’t feel pressured to make a quota. The stripped-down showrooms allow for lower price tags on direct-from-manufacturer brands such as Ashley, Simmons, and Crown Mark. Patrons are invited to peruse dining-room, living-room, and bedroom sets—or “kick the tires,” as Aaron puts it—without the pushy-push of larger retailers, who may use turkey legs to reward team members for sales.
The Ukraine, 1914. Sam Braslau, the son of a miller, has saved enough money to immigrate to America. When he arrives, he peddles clothing from a horse-drawn buggy to earn the money to send for his brothers. In 1925, the brothers open the first Braslau’s—a dry-goods store. In 1927, the brothers expand their scope, adding furniture to their inventory. With this decision, they ensure that their name would stay on the lips of design-minded homeowners for the rest of their lives and beyond.
Today, Braslau's Fine Home Furnishings has evolved into a 70,000-square-foot furniture showroom, where Blake Breslau continues to hone his family’s accumulated knowledge and experience in the furniture industry. Inside, customers browse desks, chairs, sofas, and dinettes from brands such as Ashley Furniture, Broyhill, Klaussner Home Furnishings, and LaCrosse. In the sleep center, mattresses from Sealy, Simmons, and Tempur-Pedic promise the perfect night’s sleep, or the perfect testing ground for amateur trampoline routines.