The dexterous staff of Mello Velo Bicycle Shop crafts delectable café fare and espresso-based libations with their hands while their feet fit bikes with comprehensive tune-ups. Patrons perk up after long nights of googling photos of Donald Sutherland with creamy cappuccinos ($3/12 oz.) and rich mochas ($4/16 oz.), which they can pair with locally sourced snacks such as a smoked gouda, pear, and bacon panini ($6.95) or a couscous salad ($4.99). During the complete bike tune-up, a cycle specialist adjusts the front and rear brakes and correctly positions front and rear derailleurs. Front and rear wheels undergo a truing treatment to straighten them out and ensure they cannot be turned into Communist spies before the ride wrangler adjusts hubs, headsets, and bottom brackets and lubricates chains and cables. The deluxe bike tune-up takes the complete treatment a step further, adding on a thorough cleaning of cranks, chains, cassettes, and derailleurs.
Signature service: Professional Bike Fitting and Services
Staff Size: 1 person
Average Duration of Services: 2?4 hours
Brands Used: Retul, Zipp, SRAM, Fizik, Cobb, Continental
Pro Tip: Fit, Form, Function: This is our belief at CycleweRx of Rochester, NY.
While everyone knows that a custom suit will fit better and last longer than something off the rack, not many people apply this logic to their bicycles. Bike Zone is working to correct this view by eschewing one-size-fits-all bikes in favor of cycles that are each built to its rider?s body type and intended usage. Staff begin by measuring clients for the correct frame and then adjust the seat and handlebars until each component is as comfortable and easy to control as possible. Clients can also test ride and compare any of the shop?s Raleigh, Trek, and Felt models, each of which has been expertly assembled by an in-store mechanic instead of by North Pole elves.
Bike Zone also specializes in repairs for all brands of bikes, and mechanics can be found manning six separate repair stations any time of day. Each new bicycle bought in the store comes with a free tune-up, and the shop also accepts trade-ins for bike-shop-quality bikes that are in good working order.
Signature service: Personalize golf clubs
Staff Size: 2?10 people
Brands Used: Personalize any existing golf club
Pro Tip: We take great pride in developing a unique service that enables golfers to personalize their clubs.
On Sugar's Bike Shop’s website, there’s a photo of a little boy with a mop of messy brown hair, his half-tucked T-shirt says “Chip,” and he’s holding up a trophy with a little gold bicycle for the camera. The picture is of Damian “Chip” Sugar, the bike shop’s current owner and an original member of Team Sugar’s BMX. Nearly 40 years ago during the infancy of BMX racing, Sugar’s began building custom BMX bikes, and Damian and his brother Matthew started a racing team that went on to sponsor many neighborhood kids as the sport became more popular.
Like their racing team, Sugar’s Bike Shop also grew over the years, and in addition to BMX bikes, now includes cycles in a variety of styles from brands such as Giant, Redline, Jamis, and Haro. Lifetime and one-year warranties ensure bicycles stay in top shape, and the service department tunes up broken-in rides; the shop also has a buy-back program that enables customers to sell old bikes and parts in virtually any condition. In an effort to supporting kids’ cycling, the Grow with You program allows parents to apply trade-in value toward larger bikes as kids outgrow their old ones.