Strive 4 Strength is designed to emulate the comfort of at-home workouts with toiletries, a steam room, towels, and no daunting crowds. In the boutique, the staff responsible for personal training and fitness classes works to set every visitor at ease. Drumrolls of feet on the floor drift from boot-camp classes, which get hearts thundering with squats, shoulder presses, and jumping jacks. Vinyasa yoga, on the other hand, teaches slow, breath-paired postures designed to bolster flexibility and relaxation. In cardio rooms, iPod-compatible treadmills and elliptical units whirr, tracking speed, distance, and how many lyrics to “Eye of the Tiger” you know. Expresso bikes pit exercisers against online opponents, and free weights build dense knots of muscle with a clattering din.
When Rick Rugg and Bob Schiffhauer founded the first Athletic Club in Buffalo in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders’ original vision, each of the Rochester locations' employees strive to keep their cardio and resistance equipment spic and span as they care for facilities that range of up to 30,000 square feet.
In addition to personal training, instructors lead more than 400 group fitness classes—including cycling, yoga, and Zumba—offered each week across their five locations. After workouts, guests can slip into saunas and private showers; most locations also have steam rooms, and the Perinton location has a pool. Three of the RAC locations are for women only, allowing them to workout uninhibited by the company of men or asexual mermaids.
The staff at Finger Lakes Spine & Body Works aims to improve patients on both the outside and inside. Chiropractors, acupuncturists, and massage therapists work to alleviate physical ailments that range from headaches to sciatica to insomnia. Their services include manual and instrument adjustments, herbs, and massages. A cosmetologist focuses on pampering bodies with mani-pedis and facials that use natural and non-toxic products.
Dermatologist Dr. Jeffrey R. LaDuca and the team at Reflections strive to ensure their clients have all the facts about their cosmetic services. To that end, the beauty specialists offer free consultations to educate and enlighten those interested in injectable, chemical, and laser-driven procedures. Their expertise helps people choose the most suitable way to fight signs of aging on the face or cellulite on the body, and to address medical conditions such as rosacea, psoriasis, or human scales. The clinic's skincare boutique is stocked with pharmaceutical-grade products such as SkinCeuticals serums and lotions, along with mechanized at-home cleansing systems.
Though Miracles' quirky and diversely talented staff of stylists, massage therapists, and aestheticians aims to lift patrons' spirits with beauty transformations, their work did not wholly inspire the salon's name—the beauty sanctuary's original location was inside an old church. Owner Kendalia Edelman has since expanded her business into a larger location, enabling her to add an area for laser treatments that target everything from excess hair to leg veins. She also found space for Little Miracles, a separate salon where kids up to age 9 can get haircuts with supervision from parents and invisible friends moonlighting as style consultants.