After living in Utah for a decade, Gary and Jana Cole fell in love with the mountains, inspiring them to open their namesake store in 1982 as a means of helping others enjoy the region's snowy slopes and rugged trails. At four locations throughout Park City, alpine adventurers can rent or buy name-brand skis and snowboards to replace their trusty but outdated cafeteria trays, gear up with fashionable and practical snow-sport apparel from brands such as Kjus and Bogner, or bring in worn-out equipment for expert repairs.
In the summer, Cole Sport helps athletes return to the outdoors after a fear of yetis kept them cooped up inside all winter. Cyclists test out models from a fleet of Giant road, mountain, and cruise bikes at the Giant Bicycles concept store, and aquatic athletes can find Surftech stand-up paddleboards to help them explore Utah's natural lakes and in-ground pools.
Reyes Adobe Restaurant composes scratch-made Mexican dishes of homemade corn tortillas and fresh ingredients for lunch and dinner. Dining duos can bite into appetizers such as quesadillas, nachos, or chicken taquitos, or opt to feed each other bites while other diners look on in quiet wonder at the teamwork on display. After sharing a starter, each diner mollify piqued taste buds with an entree, which range from the tender steak pieces of the carne asada plate to the tightly wrapped tidings of a bean and cheese burrito or grilled shrimp burrito. Chicken tortilla soup soothes south-of-the-border souls, while the taco fajita salad is the result of a standoffish taco opening up at last to offer diners a lettuce-filled embrace. Conclude the feast with the sweet flavors of flan, a mexican tart, or with the deliciously contrasting flavor notes of deep-fried ice cream.
In the river's crystalline ripples, one can glimpse momentary reflections of the wild grasses, evergreens, and mountain peaks looming above the water. Not far off, a bull elk bugles, projecting his call down into the river valley. This landscape attracts outdoorsmen from all over, and guide Brandon Bertagnole, a certified casting instructor with the Federation of Fly Fishers, helps them get the most out of every adventure. He takes fly fishermen out on trips to the Green and Provo Rivers, where trout hold in the cool, rock-strewn currents to await their next meal. For hunters, Brandon has access to an 8,900-acre private ranch. Trophy mule deer, elk, and moose roam habitats from wetlands to mountain shrub, which also give cover to pheasant for upland bird hunting. To facilitate each guided outing, Park City Outfitters' two-bedroom condo in Snow Country Condominiums accommodates up to six human guests or two elk in people clothing.
Though the business still bears his mother's name, today it's Marty's son, Chip, who preaches the good news of outdoor and extreme sports at Marty's Ski and Board Shop. Like every lynx born on the side of a mountain, Chip has a natural love of skiiing and snowboarding, and he pours his three decades of outdoor experience into his work. Under his guidance, the crew at Marty's equips athletes with technology and gear from brands including Arbor, Rossignol, Dynastar, and Armata to blaze frozen trails and otherwise explore the great outdoors. In addition to its slew of retail skis and boards, winter-sports clothing, and biking apparel, the staff sharpens skis and tunes-up bicycles to keep shredders shredding and cyclists from becoming accidental unicyclists.
Underneath Park City Live’s shimmering laser light system, a slew of musical acts shine. The energetic venue is equally at home pulsating with dance music or hosting a stripped-down acoustic show, beckoning a diverse crowd of music aficionados to its dynamic confines.