The six-man team of bike mechanics at Revolution Mountain Sports combine their 70 years of avid cycling experience?a lifetime's worth of rumbling over Utah's mountain trails and burning asphalt during road races. Considering all their pebble-kicking, mud-spraying, and tread-wearing experience, dealing with mechanical issues is more or less a breeze for this hard-pedaling group. They handle all makes and models but specialize in road and mountain bikes, which typically require the highest level of maintenance work skill aside from bikes that are actually just two unicycles lashed together with twine. Bikes in need of anything from a basic wheel truing to a professional overhaul get back on the roads and trails lickety-split. Bike owners can even learn a thing or two about bike maintenance so they don't have to come back any time soon.
Fishwest Fly Shop prepares shoppers for successful fly-fishing forays with its impressive selection of equipment and accessories. Rods, reels, and lines by brands such as Cortland and Hardy line the shelves, along with a vast collection of colorful flies for enticing even the pickiest fish. Wading gear, outerwear, and eyewear protect anglers from the ravages of nature, and fly boxes and gear bags keep all equipment neatly partitioned. The shop also offers weekly classes in fly-casting techniques, allowing students to hone skills without the threat of popping the neighbor's homemade blimp with an errant hook.
By selling and leasing a variety of exercise equipment, Utah Home Fitness makes homeowners members of their own exclusive gym. Exercise bikes from brands such as Precor and Lemond bring the benefits of an afternoon trial ride indoors, and rowers from LifeCORE and First Degree simulate the rigors of propelling a boat without getting your oars tangled in a kraken’s tentacles. All-in-one gyms contain the weights, bars, and resistance bands needed to perform a variety of strength training exercises, and classic treadmills keep runners in shape between 5Ks and marathons.
One of Utah's first off-course golf retailers, Uinta Golf has been equipping putt enthusiasts with specialized apparel for more than 40 years. Tops from Nike (starting at $39.98) cloak swinging torsos, and TaylorMade hats (starting at $19.99) let players don their favorite brands or combat distracting perspiration with a moisture-wicking sweatband. As the Nike Women's Dri-Fit visor ($18) eliminates sweat and adjusts to cranium circumferences with a velcro fastener, Nike Tech skorts ($60) sheath lower halves with shorts' length and a skirt's aesthetic.
Though the business still bears his mother's name, today it's Marty's son, Chip, who preaches the good news of outdoor and extreme sports at Marty's Ski and Board Shop. Like every lynx born on the side of a mountain, Chip has a natural love of skiiing and snowboarding, and he pours his three decades of outdoor experience into his work. Under his guidance, the crew at Marty's equips athletes with technology and gear from brands including Arbor, Rossignol, Dynastar, and Armata to blaze frozen trails and otherwise explore the great outdoors. In addition to its slew of retail skis and boards, winter-sports clothing, and biking apparel, the staff sharpens skis and tunes-up bicycles to keep shredders shredding and cyclists from becoming accidental unicyclists.
One of just 23 TaylorMade Performance Labs in the world, the location at Columbia Edgewater Country Club uses modern swing technology to gather data about golfers’ games, resulting in club recommendations that are uniquely suited to each player. A certified TaylorMade Club-Fitting Professional guides athletes through the entire experience. While the client swings inside a golf simulator, the pro helms the Motion Analysis Technology by TaylorMade, an apparatus comprised of six high-speed cameras. These cameras turn the golfer into a three-dimensional digital rendering, similar to the process used by video-game developers and James Cameron whenever he searches for a spouse. Whether a customer opts for fitting with all 14 clubs in his or her bag or a single category—such as irons, woods, putters, or wedges—the technology captures their mechanics down to a tenth of a degree, revealing optimal club parameters ranging from loft angle to shaft flex.