After living in Utah for a decade, Gary and Jana Cole fell in love with the mountains, inspiring them to open their namesake store in 1982 as a means of helping others enjoy the region's snowy slopes and rugged trails. At four locations throughout Park City, alpine adventurers can rent or buy name-brand skis and snowboards to replace their trusty but outdated cafeteria trays, gear up with fashionable and practical snow-sport apparel from brands such as Kjus and Bogner, or bring in worn-out equipment for expert repairs.
In the summer, Cole Sport helps athletes return to the outdoors after a fear of yetis kept them cooped up inside all winter. Cyclists test out models from a fleet of Giant road, mountain, and cruise bikes at the Giant Bicycles concept store, and aquatic athletes can find Surftech stand-up paddleboards to help them explore Utah's natural lakes and in-ground pools.
In the river's crystalline ripples, one can glimpse momentary reflections of the wild grasses, evergreens, and mountain peaks looming above the water. Not far off, a bull elk bugles, projecting his call down into the river valley. This landscape attracts outdoorsmen from all over, and guide Brandon Bertagnole, a certified casting instructor with the Federation of Fly Fishers, helps them get the most out of every adventure. He takes fly fishermen out on trips to the Green and Provo Rivers, where trout hold in the cool, rock-strewn currents to await their next meal. For hunters, Brandon has access to an 8,900-acre private ranch. Trophy mule deer, elk, and moose roam habitats from wetlands to mountain shrub, which also give cover to pheasant for upland bird hunting. To facilitate each guided outing, Park City Outfitters' two-bedroom condo in Snow Country Condominiums accommodates up to six human guests or two elk in people clothing.
Underneath Park City Live’s shimmering laser light system, a slew of musical acts shine. The energetic venue is equally at home pulsating with dance music or hosting a stripped-down acoustic show, beckoning a diverse crowd of music aficionados to its dynamic confines.