For YOLO Board's team, "stand-up paddleboard" is an abbreviated term. Depending on who's taking the board out to sea, it might be a stand-up-and-surf board, or a stand-up-and-fish board—or, perhaps, just a stand-up-and-enjoy-the-view board. This versatility is part of why YOLO Board founders Jeff Archer and Tom Losee wanted to bring the hobby to Florida's coast. Another motive can be found in their business's name: YOLO, or "you only live once," speaks to their passion for adventure.
Today YOLO Board has outposts in Florida and California, as well as a line of boards and equipment available nationwide. There are even inflatable models, which makes transporting a board to the Caribbean a feat that no longer requires dressing it up as your tall, flat cousin. The sport's appeal has reached even farther, too—boarders have sent in pictures from locations such as Mozambique and Costa Rica, contributing to the YOLO World community.
The Name Dropper swaddles babies in clothing and footwear, while Storkland supplies pintsize furniture, car seats, and strollers. Together, the side-by-side sister stores outfit babies for playtime, naptime, and small-claims court trials. Top tots off with a selection of bows ($4–$12) or dress them in brand-name duds ($20–$70) from Bailey Boys, Vineyard Vines, and Kissy Kissy. Little piggies stay comfortable in an assortment of sandals ($26–$40) or Crocs ($24.95), while pint-sized rockers ($60) lull wee ones to sleep faster than a six-part miniseries on solid foods. Storkland and The Name Dropper's obliging staff can also help parental units find a bevy of dolls and toys to entertain developing brains.
Belle Amé offers locally made bath and body products that are hand-crafted and never tested on animals. Effervescent bath bombs transform a warm bath into a fizzy float and provide restorative moisturizing relief in scents such as Stop & Smell the Roses and Juicylicious ($4.95). Take a retro-styled trip to the relaxing past every day with their shower gel, packaged in vintage-style soda bottles tied up with colorful bows ($8.95–$9.95). Some fragrances, such as pear glaze, are found in multiple incarnations, while other specialty scents are unique to their products, from bath bombs and shower gel to hand soap ($8.95) and body lotion ($12.95).
Carroll’s Furniture stocks a large selection of furniture from 26 brands, including Coaster, Hatcher, Liberty, and Wood River. Pick up the perfect lamp ($15–$99.99) or picture ($10–$199.99) to tie together a recently shredded room, or use an area rug ($75–$199.99) to cover a section of unsightly floorboards, a pile of stolen treasure, or a collection of stolen floorboards. A three-piece set of coffee tables or end tables ($199.99+) provides plenty of places for setting down an extra-heavy beverage, and accent pillows ($10–$25) make excellent additions to any room. Those looking to revamp entire rooms will appreciate Carroll’s two-piece living-room sets, which consist of sofas and love seats ($599.99+).
When gentle music isn’t drifting through the speakers in the grooming room at Little Critter's Salon, you might overhear owner Deborah cooing and singing to her canine clientele. The serenade is one of many soothing tactics she has picked up over her 20-year career as a groomer and trainer. Other gentle methods include the use of organic shampoos, and a slow, gentle touch. This careful approach to grooming helps her staff work with more difficult pets without resorting to sedation.
When it comes to grooming, Deborah shows off her keen eye for style with a list of fur styles to choose from. Additionally, her groomers are always happy to offer pet-care advice, such as suggestions for fur-enhancing supplements and interpretations of their recurring dream about chasing a squirrel that smells like their mother.
One of the largest nurseries in northwest Florida, Floral Tree Gardens surrounds its customers with a land-grown sea of lush foliage and vibrant blooms. Row upon row of the outdoor gardens are painted with yellow daisies and purple cornflowers, and loquat and avocado trees cast shadows over shoppers. Plant purchases may be complemented with garden accents such as clay pots and metal butterflies, which, unlike their living counterparts, follow orders to sit and stay. Floral Tree Gardens' stock changes with the seasons; its facility brims with pumpkins in the fall and poinsettias in the winter. It also stocks fauna at an onsite pond, where visitors can fish for bass or pygmy submarines.