In drawing up the business plan for Bodywise 1-on-1, founder Skip Smith hoped to somehow short-circuit the feelings of intimidation associated with crowded gyms. At the same time, he believed that many people need the motivation and equipment of a formal training environment to snatch results from the candy-coated hands of lethargy. To that end, he created a studio where his team of trainers work one on one with their clients in a private environment, helping them achieve their weight-loss, strength, and overall health goals. Each individual program is designed around the client’s specific areas of concern, such as losing weight, building functional flexibility, or recovering from an injury. Clients may work with free weights and machines or toss medicine balls to build the strength necessary to shot-put their way through a watermelon patch. Trainers track progress throughout the fitness forays, keeping clients motivated with computer-tabulated results.
In addition to personal training, the center leads small-group fitness classes, such as spiced-up Zumba dance sessions and boot-camp cycling. Their staff also works with kids, training them for various sports or simply helping them build self-esteem with lessons on how to win basketball games by crushing the ball with their bare hands.