Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
Xtreme Tan's staff members call on their Smart Tan training—a program that instills professional savvy in sunburn prevention and correct UV dosage—to guide clients toward the right path to achieving a bronzed beach glow. After becoming acquainted with customers, the specialists carefully educate them on the salon’s offering of UV beds, airbrush-tanning methods, and a selection of lotions that deepen and prolong golden skin tones. The walk-in salon houses four levels of UV beds, each of which is stocked with high-efficiency bulbs that offer clients an indoor tan without having to fight the cat for a sunny spot by the window. Tanners can also forgo UV beams altogether with the salon’s airbrush-tanning service, which dispatches a trained staffer to mist individual curves with a pigmented spray that leaves skin bronze and glowing for up to 14 days.
Experienced staff at Quick Tone Fitness & Tanning Center takes over solar duties with a variety of services to bronze skin. During spray-tanning sessions, specialists cloak physiques in even coats of paraben- and perfume-free Sun FX potions brewed from purified water and natural ingredients. Sun FX tanning solutions react with the amino acids in skin to leave a tan with the even gold hue of King Midas' stress ball. In traditional UV-tanning sessions, guests may swaddle complexions within Level 3 beds or high-intensity Level 6 beds with 360 degrees of glowing rays. Patrons gain evening access to Quick Tone Fitness & Tanning Center, which requires only a personal security code that doubles as a Morse-code theme song.
Technicians at Shine Sunless Tanning help clients darken epidermises evenly with a customized plant-based mist in VersaSpa sunless-tanning booths. The tans are so effective that in 2011, Shine was named the official tanning provider of the St. Louis Rams cheerleaders. Inside each private booth, automated airbrushes apply even coats of a pigmented formula to the skin, which is automatically blown dry. The enclosed environment diminishes the orange or yellow tinge traditionally associated with spray tanning since it controls some environmental factors such as temperature, light exposure, and percentage of orange zest added to the air. Clients get to choose which shade of tanning formula will be used during their session, as well as whether they’d like to cap off their session with an anti-aging mist.
Hollywood Tan's 11 locations help Midwesterners stay tan year-round?even under their parkas. They accomplish this using equipment such as standup capsules, tanning beds, and Mystic Tan booths. Off to the side, lotions stand at attention on shelves, ready to help clients maintain their tan and keep their skin moisturized.
When the new owners of Shear Style Salon took over in early 2012, they transformed the hair and nail salon into a full-service beauty emporium. Though sleek styling services and mani-pedis continue to anchor the menu, the spa’s team of aestheticians now tends to skin across the body with luxurious facials and scrubs.