Q&A with Latashia, Owner of iS.W.E.A.T. Studio
Tell us about your business.
It's not a gym—it's an experience! iS.W.E.A.T. Studio is a fitness studio dedicated to providing a healthy family environment while helping clients reach their goals with health and fitness.
What makes your business stand out?
We are personally invested in the journey of every single person that walks through our door. Boring treadmill and ellipticals are a thing of the past here.
What inspired you to start or run this business?
After losing 100 pounds and knowing how uncomfortable it was in a gym environment at my heaviest, I wanted to provide a haven for people to go with no judgment—where it's fun to workout and people are like family.
How do you help motivate your patrons?
We have a "no judgment" zone when you walk through our doors. Whether you've never taken a class or are among the most experienced—we are all here to support each other and reach our goals.
What’s your favorite part about your job?
Changing lives daily and making people love working out.
Certified trainer, AJ Tucker, acquired myriad methods of staying fit while playing college football, training for jui jitsu, and during his four-year service with the U.S. Army. Today, he molds all that experience into a three-day-a-week boot camp that incorporates strength straining, a specialty class such as boxing, and a session designed for fun where participants buddy-up and complete a more light-hearted session of exercises. He also offers private boot camps that can be held at the office, school, or front yard.
At B.A.S.I.C. Training, participants can work effectively toward acquiring full-body fitness while gaining the strength to rip open soda-can tabs and shrink-wrapped bowling-ball packaging. Led by the toned tag-team duo of Jeff Smith and Michael Whitmarsh, B.A.S.I.C. Training offers expert instruction from trainers with years of experience and the ability to gauge heart rates with superhero hearing abilities. Innovative fitness programs keep participants on their toes and calories on the run with unpredictable routines and occasional engine backfiring. Each one-hour outdoor session builds core strength and dexterity without using isolating weight machines or forcing participants to dodge rampaging bulls in the street. Beneficial for fitness seekers of any level, B.A.S.I.C. Training’s refined program won’t barrage you with the screaming, yelling, and land-mine defusing of typical boot camps. Instead, you’ll feel comfortable in a supportive environment of group solidarity. Additionally, a free fitness assessment is provided to help determine muscle fettle and will provide an encouraging counterpoint to your post-boot-camp stats.
For most of his life, Ron Green exercised and tried to eat right—a Herculean task, working as he did in the demanding restaurant business. Try as he might, he couldn't get down to a healthy weight. So he decided to hire a personal trainer—and for the first time, he felt himself outrunning the Sisyphean treadmill and inching closer and closer to his goals. The experience so inspired him that he decided to become a trainer himself to help others break out of holding patterns, and deposit their energy into exercises that gave them a return on their investment. Now, certified by the National Academy of Sports, he leads a team of trainers in helping clients through athletic, personal, and group training.
In the signature boot-camp classes, they aim at helping campers lose body fat while sculpting functional muscles, unlike glam muscles only good for filling out sleeves or wowing the admissions board at Harvard. The trainers also supplement sport-specific training, one-on-one sessions, or group training with nutritional guidance to help clients reach their goals quickly.
Helmed by certified personal-fitness specialist and avid marathon runner John Thurmond, Thurmond Fitness helps clients achieve and exceed fitness goals with one-on-one training and motivating boot camps. Lindsey Mathes is a level 1 Crossfit certified trainer who is able to adapt to every client's workout plan, regardless of fitness level. The other trainers—one a Golden Gloves champion and former Olympic boxing team member, one an arena-football player and coach for elite athletes—empower their students with hands-on sessions in private, uncrowded gyms. They also lead outdoor TruFit boot camps throughout the area.
After transforming their bodies into rippling masses of sinew, pupils enlist the expertise of licensed massage therapist Naomi Jagim, who reduces the risk of injury with Swedish massage, deep-tissue treatments, and magic tricks with muscle knots.
Camp Gladiator founder Ally Davidson’s childhood obsession with the outdoors and sports led her to pursue a degree in exercise physiology from Texas State University. After her 2008 win on the TV show American Gladiators, Ally decided to share her love of fitness with the world at large. Camp Gladiator reflects Ally's passion for fitness in its mission, which espouses their desire "to positively impact the physical fitness and ultimately the lives of as many people as possible." Her boot camps have since expanded to 17 U.S. cities, with each hosting multiple training locales. The upbeat staff of certified trainers lead patrons of any age and fitness level through four-week outdoor boot camps, earning Camp Gladiator a Hot Spot title from Women's Health Fitness Awards in 2013, Best Boot Camp from Rare magazine in 2010, Best of Big D 2010–2012 from D magazine, and Best Outdoor Bootcamp 2012 from Austin Fit Magazine .
Jonathan Jackson wasn’t supposed to win the triple jump championship at the 2008 Penn Relays. A severely inflamed knee should have knocked him out of contention, but learning how to overcome obstacles was nothing new to him. As a child, he suffered a severe injury to his eye and gravitated to track since partial blindness wasn’t a barrier to entry. Despite his knee, he took the field at the Penn Relays in 2008 and pushed himself to win both the triple long jump and long jump, also earning the title of Most Outstanding Athlete that day.
Now that he’s beyond his days as an All-American athlete, Jonathan helps his clients meet and exceed their own goals at First Step Boot Camp. His classes move at an up-tempo pace and use the latest in sports science training techniques to dramatically shape and strengthen their bodies. Participants can also make use of his carefully cultivated 70+ page diet plan to learn fat-burning eating methods and recipes that include a chipotle quesadilla that can be used as a competition discus in a pinch.