Q&A with Latashia, Owner of iS.W.E.A.T. Studio
Tell us about your business.
It's not a gym—it's an experience! iS.W.E.A.T. Studio is a fitness studio dedicated to providing a healthy family environment while helping clients reach their goals with health and fitness.
What makes your business stand out?
We are personally invested in the journey of every single person that walks through our door. Boring treadmill and ellipticals are a thing of the past here.
What inspired you to start or run this business?
After losing 100 pounds and knowing how uncomfortable it was in a gym environment at my heaviest, I wanted to provide a haven for people to go with no judgment—where it's fun to workout and people are like family.
How do you help motivate your patrons?
We have a "no judgment" zone when you walk through our doors. Whether you've never taken a class or are among the most experienced—we are all here to support each other and reach our goals.
What’s your favorite part about your job?
Changing lives daily and making people love working out.
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