When Millions of Milkshakes introduces a new milkshake or smoothie, paparazzi and screaming fans usually attend the event. That’s because these drink exposés often dovetail with a celebrity appearance—stars such as Miley Cyrus, Kim Kardashian, Lindsay Lohan, and Albert Einstein have hand-crafted desserts that now appear on the creamery's menu.
In addition to serving celebrity-endorsed desserts, Millions of Milkshakes prepares custom-made creations. It does so in three steps, scooping a base (dairy or non-dairy ice cream), tailoring the dessert to a size, and mixing in toppings. Its roster of nearly 60 toppings includes everything from candy and hot fudge to fresh fruit and protein powder.
Between the celebrity following, the DIY process, and the bright-colored shop with plasma screens and modern music, Millions of Milkshakes has attracted the attention of many national news outlets, including E! and NBC News.