An off-shoot of BE Beverly Hills—a company dedicated to eco-friendly beauty products—Blowlux shapes clients' hairstyles, nails, and faces under BE's guiding principle: making clients feel beautiful with all-natural, luxurious cosmetic services. Garnering the approval of such high-profile outlets as O magazine and Glamour, BE Beverly Hills and Blowlux focus on professional-level blowouts that achieve a variety of looks, from rolling waves to straight, smooth locks. Within the salon's purple-accented walls and dazzling white interior, aestheticians also indulge hands and feet with mani-pedis and highlight faces with makeup, creating visages more artfully composed than the Mona Lisa with the distracting dragon tattoo over her left eye.
As a trimmer of celebrity tresses, John Blaine has used his Vidal Sassoon-trained skills to maintain the manes of A-listers such as Cameron Diaz and Ben Affleck over the course of his 21-year career. Within the walls of Essensuals London salon, Blaine massages clients' scalps to a soapy lather before rinsing and wielding his scissors to snip locks into topiary animals. The stylist then blow-dries head fuzz into sleek strands, adding volume to limp 'dos and deflated coif soufflés. His signature look of high-drama hair and cascading, loose curls has graced the pages of fashion magazines and flounced through the music videos of Janet Jackson and Mariah Carey.