The team at Dr. Friedman Optometrists & Associates strives to make the world a lot less fuzzy for patients. With an onsite optical lab and more than 10,000 contact lenses in stock, the staff can send most visitors home with a new pair of eyeglasses or contacts on the same day as their exam. The office's collection of more than 5,000 designer frames runs the gamut of styles, suiting each person's unique personality. Besides correcting vision problems, the team can also diagnose and treat medical issues, such as eye infections or damage caused by counting every pixel on an HDTV. Dr. Friedman's team also speaks Spanish.
Inside the sunny La Peer Beauty shop, patrons assisted by licensed pulchritude professionals browse glass shelves stacked high with candy-colored OPI nail polish, high-end skincare and hair products, and fragrances in twinkling bottles or room diffusers. Colognes such as Thymes’s Agave Nectar leave a bright, crisp fragrance on dermises, and skincare regimens from brands such as Dermalogica treat façades stressed out by harsh weather or the thought that professional wrestling is fake. An arsenal of curling and straightening irons and hair-dryer attachments help home stylists create their ideal dos, and hairsprays such as L’Oreal Elnett keep styles fast in place. An onsite salon puts La Peer’s products to the test as stylists trim hair or add extensions, aestheticians treat skin with facials and eye treatments, and wax techs whisk away unwanted hairs.
Tilth Beauty founder Anthony Vargas is a skincare guru. After years of launching new cosmetics as head of research and development at a major cosmetics company, he decided to branch out with his own line of luxury, high-performing, non-toxic skincare. All of his products are formulated with high-quality botanical, natural, and cosmeceutical ingredients, shunning the use of GMOs, gluten, parabens, sulfates, and petroleum products. From serums to anti-aging creams and peptide mists, Tilth Beauty's moisturizers and their other skincare products leave skin healthy, hydrated, and nourished.
Optician and eyewear designer Karina Leigh draws from her years of experience running upscale boutiques to outfit a clientele of celebrities such as Kanye West, LL Cool J, and J. Lo with top-shelf eyewear from both well-known and up-and-coming artisans. Like an elegant sword-cane or a cast bedazzled in tiny diamonds, the upscale assortment of eyewear turns a necessary tool into a must-have fashion accessory, as evidenced by the patronage of people who are frequently photographed. The Amir Taj–designed studio blends aristocratic grace with notes of whimsy, surrounding visitors with a pristine interior of white lacquered wood, Louis XV furniture, chandeliers made with crystals by Swarovski, and light globes that model some of the store's most popular frames. A huge vintage collection adorns noses with the haute fashion of bygone eras, and pieces from designers such as Gucci, Tom Ford, Prada, and Benjamin Eyewear deck out faces with the modish looks of the near future.
From the wall art depicting a Venice Beach taqueria to the back parking lot, fashioned with deck furniture and transformed into a patio, Rider Shack Surf and Skate Shop brings that laid-back, beachside vibe to a busy stretch of Washington Boulevard in Los Angeles. While the namesake skateboards and surfboards take up racks of space, the shop also carries a wide selection of sunglasses, a wall full of TOMS slip-on shoes and clothes from surfer-friendly brands like Hurley, Billabong and Rip Curl. Rider Shack Surf and Skate Shop also repairs and rents out surfboards to the surrounding neighborhood, and offers free in-store fitness and yoga classes on select dates.
Hossein Silani began a legacy when he opened his first eye-care facility in Beverly Hills more than 30 years ago. Today, he operates multiple stores with his sons, Kambiz and Kamran, including Super Vision Optical, a Beverly Hills eyewear staple for more than 60 years. Rows of modern frames from Gucci, Armani, Carrera, and SUPER line the shop’s shelves and contrast with vintage aviators from Ray-Ban, which invite patrons to switch their cell phones to flight mode before they try on a pair. To ensure that frames fit both faces and prescriptions, optometrists Dr. Bita Shokouh and Dr. Kambiz Silani perform eye exams, as well as custom contact lenses fittings, sports vision testing, and glaucoma treatments.