In 2011, James Bowser tried setting the Guinness World Record for the world’s largest human-heart formation. Eleven thousand people established the record elsewhere, but few showed up for James’s event. That same year, another organization broke the record for the world’s largest water-balloon fight with 175,141 balloons chucked at 8,957 attendees. On hearing of their success, James—a lifelong water-balloon-fight devotee—decided to make another bid for the record books. For the World's Largest Water Balloon Fight 2012, he aims to congregate 15,000–30,000 participants to wage a war of water with half a million balloons. Alongside balloon-flinging festivities, the World's Largest Water Balloon Fight 2012 also hosts giveaways and raffles supplied by onsite vendors, a battle of the bands, and the chance to break the record for the longest clothesline.