LEGOLAND Discovery Center gives kids a little round-headed person's view of the world, surrounding them with blown-up versions of normally miniature plastic environments. At six locations across North America, children ages 3 and older—and their adults—drive all-terrain buggies through a Lego forest in hot pursuit of bank robbers, travel through a dungeon blasting skeletons with laser guns, and build and test their own race cars on a colorful track. At every location, visitors can enter the 4D Cinema, where 3D Lego films are enhanced with in-theater weather effects such as wind and snow. They can also look out over Lego-brick recreations of the local city that feature scale models of landmarks such as Chicago's Navy Pier.
An exploration of the bright world of plastic bricks doesn't have to end at the attractions. In a Master Builder Training Academy, experienced Lego architects pass on their construction tips to eager students. To continue the fun at home, shops at each location house hundreds of current Lego sets.