In 1937, something hot, delicious, and glazed rolled through the sleepy town of Winston-Salem, North Carolina. Seventy-seven years later, Vernon Rudolph's secret doughnut recipe lives on within the hundreds of Krispy Kreme locations scattered across the globe as well as within the Smithsonian Institution National Museum of American History, where Krispy Kreme is heralded as a 20th-century American icon.
The entire doughnut-making process, which customers can view up close and personal at many of Krispy Kreme?s outposts, begins with fresh ingredients and ends with the click of a fluorescent sign bearing the words, "Hot Doughnuts Now." From the original, mold-breaking glazed doughnut to newer doughnut varieties, such as Chocolate Iced with Kreme Filling, Glazed Raspberry Filled, and Glazed Chocolate Cake, each round dainty pairs with piping-hot coffee for a compact snack easily tucked into a pocket or clown shoe.
The bakers at Sweet Dreams know it takes more than just fresh ingredients to produce their tasty treats?it also takes imagination. That's why they form their customized apple-spice and cookies-and-cream cakes into the shape of cartoonish robots, realistic-looking iPhones, and elegant designs that match wedding themes. They apply this level of attention to detail to their cookies, tarts, cheesecakes, and other creations, too: 12 cupcake flavors, including red velvet and caramel apple, take the form of Hello Kitty! designs and hamburgers. While Sweet Dreams' desserts may be fleeting, the consideration the company shows its customers is not. Bakers treat their wedding clients to a complimentary cake on the couple's one-year anniversary, and they also play their wedding song using instruments that only make silent music.
The pastry chefs at Auntie Em's Fine Foods & Pastries bake trays of fluffy cupped creations in flavors both familiar and inspired by Filipino traditions. Cupcake-cravers pick one flavor for their dozen from the menu, with such selections as carrot cake, chocolate ganache, and red velvet, the latter named for its improvisational use as a fabric swatch. Favored tastes from the Philippines include ube cupcakes—lent a vibrant purple color by a type of yam—and buko pandan, which are infused with coconut and pandan essence. Customers must phone in or skywrite their orders at least 24 hours in advance.