Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Boston North Fitness Center lures fitness fanatics of all types with an arsenal of amenities and an array of group classes. Muscles bask in a fitness oasis packed with more than 100 cardio and strength machines, express circuits, a women’s-only fitness center, and indoor racquetball and basketball courts.
ML Athletics Fitness Programs Specializing in Developing Boot Camp Programs for Groups, & Corporate Companies, Personal Training, Small Group Training, Bootcamps, Nutrition Programming, Supplementation and Designing Individualized Workout Programs. Serving Danvers, Billerica, Malden, Winchester and All Surrounding Cities
Marlena Bruno, the founder of Mantra Yoga, jumped on the PranaVayu yoga bandwagon early. Nowadays?10 years, more than a 1,000 teaching hours after she discovered the Boston-based yoga style?she and her team of certified teachers guide students through a variety of weekly classes that impart powerful and gentle flow sequences and meditative exercises to students inside a warmly lit, brick studio. To help warm students' muscles for the flexibility-improving postures, Marlena and company keep the studio's thermostat set between 80 and 85 degrees. The staff uses a combination of time-honored yoga traditions coupled with contemporary practices, including creative sequencing, contempo-based music, and meditative teachings so that their classes evoke a sense of peace and well-rounded being. The studio also regularly hosts workshops and other events.
What services does your business offer and what makes your business stand out from the competition?
We are outdoors and indoors, the workouts are always different, and we use our body weight, weights, and tubing [for resistance].
Exercise is challenging. How do you keep clients motivated and engaged?
Once they try this workout, they will love it and want to come back.
What was the inspiration to start or run this business?
To help people lead a healthy lifestyle. People who thought they couldn't do boot camp have been with me for nine years.
What do you love most about your job?
All of the wonderful people I have met over the years and am still meeting.
B&S Fitness Program is composed of four different fitness-related branches, all of which are overseen by cofounders Brandi and Steven Dion. At North Shore Boot Camp Company, Brandi and Steven, along with their staff, lead indoor and outdoor boot-camp classes at locations across Massachusetts. On the track, they coordinate marathons and triathlons throughout the year for B&S Event Management, and hit the races themselves as part of a running team called SpiderOne Racing. Since every team needs a home base, the duo also operates B&S Sport Science, a 10,700-square-foot facility devoted to research- and technology-based services such as ACL rehab and personal training.