During his frequent travels, entrepreneurship professor Bill Guerro noticed both the high cost of airport parking and the congested drop-off area at the local terminal. Noticing a vacant lot on campus, Bill wanted to marry available resources to the situation, and brought his idea to one of his classes. Students crafted a business plan for a discount airport parking service that would also benefit the community by returning profits to the students and campus of the university. Offering short- and long-term service at reasonable rates, Purchase Park 2 Fly remains an extension of the university, and Phil Sanford—one of the students in Bill's initial entrepreneurship class—continues to serve the project as marketing coordinator. Profits help support Purchase College through scholarships and capital enhancements to roadways, facilities, and gold-plated foam fingers.