The research staff at 7E—a medical-aesthetic company that prides itself on skincare innovations—designs noninvasive treatments that combat the effects of aging and bolster all-over wellness. Once staff members have perfected a solution, they share the fruits of their labors with clients at 7E Fit Spa. One of these many fruits is the Torc Plus, an FDA-approved body-contouring machine that works to deplete inches and bulk up muscles in bodies through electrical stimulation. The spa’s noninvasive face-lifts tighten visages while evening out skin tone, reducing puffiness, and increasing circulation, and saunas detoxify the body and relax clients with infrared heat shoplifted from the equator.
The intoxicating scents of orchids, pink roses, and button spray chrysanthemums have filled Deerfield Florist’s gardens since 1953, when the family-owned company began crafting personalized floral arrangements with fresh flowers and gourmet fruit. Yellow and white petals burst from the bouquets and corsages that the company’s skilled florists design for weddings, holidays, birthdays, and other special occasions. When they aren’t sculpting blossoms into themed bouquets, the florists gladly share their secrets for maintaining healthy plants; a list of helpful tips on their website suggests keeping arrangements away from heating vents and dank, dark basements filled with pet squirrels.
Fun Rentals leases motorized excitement with four-hour scooter and ScootCoupe rentals, encouraging joy riders to explore beach and street alike in an expedient fuel-efficient cruiser. Like a domesticated velociraptor, the two-seater scooter is small, speedy, easy to park, and lasts all day on one dollar of gas. With a ScootCoupe rental, driver and passenger can sit side-by-side in the stylish three-wheeler as they jet about town at up to 40 miles per hour. The coupes are iPod–ready, allowing tech-toting motorists to roll to the sounds of classic rock or an audio-book biography of Millard Fillmore.
Navroze S. Mehta and his daughter, Sonali Mehta Rao—the co-founders of MyMela—named their online marketplace after the festive gathering of sellers and buyers common to an Indian town square. Though they envisioned the store as a means by which to empower India’s artisans and forge meaningful connections among people separated by geographies, Navroze recently told Forbes that their inspirations were also personal. “Growing up in India, I was surrounded by the beauty of handcrafted products for both decorative and everyday use,” he says, and Sonali’s internship experiences in India showed her how desperate the makers of those beautiful products had become. Through MyMela, they work together to build a bridge between India’s master craftsmen and America’s customers—one that harnesses the power of a global economy to benefit both sides.
When they purchase their one-of-a-kind necklaces, picture frames, rugs, and other artisanal items, customers can also choose to help fund MyMela loans, a program that supplies interest-free loans to artists who then use the capital to continue their work and increase their quality of life.
Big Wave Dave Surf Co.'s staff of experienced wave riders hits the shores of Waikiki Beach for private and small-group lessons in surfing, standup paddleboarding, and outrigger canoeing. Each instructor's résumé boasts at least 10 years of teaching experience, an extensive knowledge of first aid, and at least one semester as Poseidon's college intern. During classes, first-time surfers learn the basics on land before heading into the warm waters to hang their first 10, whereas advanced riders barrel out into the waves atop fiberglass and epoxy boards. Outrigger canoes recall ancient Hawaiians' exploration of Oahu's colorful reefs, and standup paddleboards combine an intense workout with clear views of the pristine waters below. The shop also offers daily and long-term rentals of equipment, with complimentary delivery and pickup from local hotels.
At more than 1,200 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.