Anticipating the arrival of a client he knows both by name and music preference, Glow Tanning Center co-owner Brandon Kemp strides down to the client’s usual chamber and tunes its Pandora radio to her favorite tunes. Kemp also helps clients navigate the center's three levels of UV tanning by creating custom "game plans" and by unfurling a spool of thread to follow back to the front door. The plans combine the use of tanning lotions with a varying regime of visits to the center’s high-pressure UWE beds and speedy upright booths that clients use in 10-minute increments.
In an adjacent room, co-owner Meg Dewall loads a color cartridge into her airbrush. Dewall has airbrushed the toned abs of fitness models and bodybuilders and the rippling upper lips of Elvis impersonators for a decade. Through years of creating quick, custom tans, she has come to rely on a bronzer from Norvell, a formula that eschews dyes because they can cause skin to look orange. The equipment is minimal, so she can also bring her monochrome art kit and a special tent to hotel rooms and private residences for tanning parties and convenient touchups.
Erhan Sakaoglu and Ali Batibay had two things in common: Turkish heritage and the dream of opening a hair salon. They became fast friends and supported each other as they forged separate career paths in America. Batibay built his client base as a hairstylist while Sakaoglu went to law school and became an attorney, but found his passion for the beauty industry irrepressible. The duo finally made their dream a reality by launching Studio 34.
They assembled a team of European stylists who use a European-inspired, proprietary technique to cut hair and transform looks with color, foils, extensions, and relaxers. A skincare specialist performs nonsurgical facelifts, addressing facial skin loosened by aging or repeated bungee jumping. The crew also offers nailcare, waxing, and makeup services. As noted by Skip Sheffield in the Coastal Star, the salon offered complimentary makeovers in 2009 to wives of military personnel as a way to give back to the community.
The founders of Hoy P’Loy Nail Emporium so love ice cream, they infuse scoops into many of their dessert-inspired nail services. Mounds of milk-and-honey ice cream aid staffers as they massage limbs during the Lattelicious ice-cream treatment, whereas the chocolate-strawberry-cream sundae coats legs in a fudgy mask, similar to the ones donned by white-milk cows masquerading as chocolate-milk cows. The salon arranges its services by size, with Cups and Cones mani-pedis representing a smaller indulgence in comparison to lengthier sundae treatments. All services, whether dairy-infused or more traditional, wield products fortified with essential oils, vitamins, and anti-aging acids tapped from young battery trees. In line with the nail salon’s whimsy treatments, bright, cheery colors sprinkle Hoy P’Loy’s otherwise modern, whitewashed interior.
Guests checking in at Lisa B and Company could deliberate between the spa's selection of facials and peels—or they could just have both. The menu's luxuriant Velvet Peel calls upon mechanical and chemical exfoliation to double-team stubborn cases of dullness, scarring, and trash strewn about by litterbug eyelashes. Many of the spa's other treatments also boast advanced therapies, such as pedicures infused with anti-inflammatory lavender or softening vanilla milk. In the spa, massage therapists skim heated river stones across pooled tension, and aestheticians resurface bodies with Dead Sea salt. Before or after their services, guests can take a few extra minutes to unwind with a complimentary herbal tea, glass of wine, or detox water.
B-tan Tanning Salons have a sleek, modern look that starts immediately in the reception area. There, modern chairs, a streamlined reception desk, and a flat-screen television foreshadow the 15 pieces of advanced tanning equipment waiting out of sight. These stainless-steel booths wrap around clients to evenly bronze with nonacrylic bulbs that, like the most ineffective beach umbrellas, let as much light as possible hit the skin. The beds and booths also keep UVB rays to a minimum, reducing the chances of burns. Yet clients can forgo UV altogether with spray tans from the Mystic Tan booth, which lets clients customize their shade and reap a beach-worthy glow in just 60 seconds.
Unlike traditional skincare treatments that only provide a temporary fix, skincare at Nourishe works to nurture each person’s genetic makeup to help skin function at its optimal level. Each individually formulated treatment mimics the body’s natural DNA repair to help restore skin cells and achieve a more youthful look. For example, the Nourishe Elixi-lift, a nonsurgical face-lift, can stimulate the growth of natural collagen to help reduce wrinkles without surgery. Even their more basic facial services rely on botanically infused ingredients, using everything from chocolate to chamomile to satisfy the needs and midnight cravings of each client’s individual epidermis.