Inside the soothing surrounds of World of Wellness Day Spa, practiced pamperers coddle patrons with all manner of indulgent treatments aimed at revitalizing weary protoplasm and enhancing holistic health. During the refreshing massage-moisture facial, dingy mugs are scrubbed clean with water-based cleansers, blanketed in a restorative mask, and swaddled in an ambrosia of wrinkle- and acne-abating moisturizers. The procedure lasts 35–50 minutes, depending on skin condition, and exclusively employs products free of pore-clogging synthetic oils, parabens, and teenage angst.
The full-service salon—tackling hair, nails, skin, massages, and tans—beautifies patrons in an eclectic setting. Black salon chairs and hair stations pop against pink walls. Ample sunlight bounces off shiny surfaces, including polished concrete floors, hot-pink mod chairs, and the smiling faces of the beauty pros. Other eclectic touches include eye-catching chandeliers, a zebra-print rug, and a large print of the Eiffel Tower with paint splattered all over it.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Many people love the idea of a signature scent. It helps others associate you with a certain smell and can make you more memorable. But when thousands of other people emit the same signature scent, the whole concept gets a little diluted. That's where Bath Junkie comes in.
Inside its Manhattan-loft-style stores, customers create their own customized bath products—including perfumes, scrubs, lotions, and body washes—blending more than 150 fragrances. They can also choose the color of their creation, ensuring that their bubble bath matches the floral wallpaper in the dungeon. Bath Junkie's hands-on process produces many products suitable for sensitive skin, almost all of which are paraben- and SLS-free.
In addition to caring for its customers' skin, Bath Junkie cares about the environment. It formulates earth friendly products whenever possible, it uses renewable energy credits, and it takes back all recyclable Bath Junkie containers.
Cody King understands muscles. Aside from graduating as the valedictorian of his class at MTC, the licensed massage therapist spent 10 years working as a certified fitness instructor, allowing him to bring a unique understanding of the body's need for recovery, relaxation, and frequent fist bumps to the massage table. Drawing on his expertise in musculoskeletal anatomy and physiology, he integrates multiple massage techniques––including Swedish, hot stone, and neuromuscular therapy––to customize treatments that address specific pain- or stress-related complaints. He also works in tandem with a licensed physician at Capitol Spine and Rehabilitation, where physical therapy and chiropractic medicine meet spa-like services, to help clients find relief from injury and get back on the leapfrog circuit as quickly as possible.
From wall-length windows, passersby peek into the fuchsia halls of U-Wink Eyelash Extensions and watch as experts carefully elongate lashes and transform normal eyelashes into dynamic and striking blinking machines. During the eyelash-extension sessions, the specialists bond between 30 and 120 individual lashes made of synthetic materials, silk, or mink to natural lashes, meticulously skipping baby lashes in order to avoid disrupting the lashes’ natural lifecycle. In addition to lashes, the specialists dress eyes and faces with mineral eye shadows during makeovers or makeup lessons using a handful of the 40 colors that can be used as eye shadow, lip gloss, eyeliner, nail polish, or thought bubbles.