A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
The aestheticians at Southern Tan and Wrap boost confidence with beauty-enhancing services such as airbrush tanning, facials, and microdermabrasion. They also employ the latest in scientific advances, such as infrared body wraps that contour physiques by burning up to 1,800 calories in 50-minute sessions while detoxifying, reducing cellulite, and rejuvenating the skin.
Being fair-skinned, Jennifer Cook learned the hard way about how her skin would react to the UVA and UVB rays of a tanning bed. After one bad experience, she struck out on a quest to discover the best sunless tanning sprays and lotions—ones that would leave skin bronzed and streak-free. After much trial and error, she discovered Bronze Body Products. She was so satisfied with the results that she decided to take her enthusiasm to the next level. Already certified as an airbrush technician, Cook opened up her own shop, Love My Tan. There, she now focuses exclusively on sunless tanning, misting her clients with the organic, paraben-free solution that develops into a deep, even tan.