When owner Giovanni Finocchiaro picked up the phone at Face It Spa, he heard one of his clients sobbing. She had been preparing for a presentation at work, and in the process, her skin had broken out so badly that Finocchiaro recalls her lamenting, "I just can't do it. I have to see you." Finocchiaro, who once dreamed of being a counselor, told her to come in immediately. "When you help people look better on the outside, it really does make them feel better inward, too," he says. When his distraught client arrived, he tailored a peel for her sensitive skin that helped kill bacteria and calm inflammation. Within a few days, he says, "she couldn't believe … how [her complexion] was already turning around."
Inside his recently remodeled boutique, Finocchiaro caters to each of his clients in the same way. He offers them complimentary water or tea before leading them across dark hardwood floors to a candlelit treatment room. After cleansing their face, he uses a lighted magnifier to analyze their skin type, then employs PCA products and a wide arsenal of customizable facial treatments to help them reach specific beauty goals or the center of the Earth.
There is no one-size-fits-all when it comes to hairstyles. That’s why the pros at Nature’s Outer Beauty customize haircuts to fit each client’s face shape, maintenance routine, and favorite decade. Their specialties include coloring services and hair-sheen treatments, and they happily twist manes into updos for special events.
It’s hard to tell if you’re walking into a pedicure studio or a Victorian sitting room. A client relaxes in a throne-like leather chair while a nail technician tends to her feet, and yet it feels as though a butler could walk in at any moment with high tea. Perhaps it’s the nail technicians, who seem to be fawning over royalty, or perhaps it’s the room’s ornate mouldings, matching the patterned wallpaper and rug, and polished hardwood floors. That distinct sense of place elevates both of Parlour on the Avenue’s locations, both housed in buildings constructed in the 1800s—one receiving a preservation award from Indiana Landmarks—and both with two floors bedecked in Victorian decor.
On the ground floors, the staff dotes over visitors with hair, nail, skin, and spa services. The second floors house Victorian wet spas—spaces where clients enjoy privacy and indulgent services such as whey baths, hot-stone massages, and stories read by Charles Dickens. To enhance the results of each service, Parlour’s team recommends aftercare products from its stock, such as lotions from Hempz Body Care and Pino and face-care formulas from Control Corrective.
Tanu Tanning's triad of locations works to produce deep, even tans with a mélange of UV-powered beds and body-gilding lotions. Each location boasts a heavy lineup of 15–17 horizontal or vertical beds, some of which are equipped with facial tanners, so clients can customize their experience based on preferred duration and number of earthly petitions sent to Norse sun goddesses. Customers are also privy to half off all tanning-lotion bottles ($20+) with today's Groupon.
Permanent Perfection Permanent Cosmetics’ licensed beauticians upgrade clients' appearances with classic and uncommon spa services. During therapeutic cupping treatments, staffers create small pockets of suction to gently increase lymphatic flow, reduce toxins, contour bodies, and ameliorate scarring. To mold shapelier frames, technicians swaddle guests with slimming body wraps or melt fat with ultrasound liposuction. In addition to body treatments, the clinic offers teeth-whitening, facials, and permanent-makeup applications. Permanent Perfection's techs can also remove tattoos by using advanced technology or traveling back in time and trapping your past self in a net.