Endless Summer equips clients with a sun-kissed hue year-round. The salon boasts four types of UV beds, including a standup unit that gives 360 degrees of coverage. For custom hues, an airbrush specialist coats bodies with a UV-free formula that develops into a natural-looking bronze over the course of a few hours. The staff also regularly tests out bronzing products to determine which deserve coveted space on the salon's retail shelves; current offerings include Kardashian Glow and JWOWW.
When owner Giovanni Finocchiaro picked up the phone at Face It Spa, he heard one of his clients sobbing. She had been preparing for a presentation at work, and in the process, her skin had broken out so badly that Finocchiaro recalls her lamenting, "I just can't do it. I have to see you." Finocchiaro, who once dreamed of being a counselor, told her to come in immediately. "When you help people look better on the outside, it really does make them feel better inward, too," he says. When his distraught client arrived, he tailored a peel for her sensitive skin that helped kill bacteria and calm inflammation. Within a few days, he says, "she couldn't believe … how [her complexion] was already turning around."
Inside his recently remodeled boutique, Finocchiaro caters to each of his clients in the same way. He offers them complimentary water or tea before leading them across dark hardwood floors to a candlelit treatment room. After cleansing their face, he uses a lighted magnifier to analyze their skin type, then employs PCA products and a wide arsenal of customizable facial treatments to help them reach specific beauty goals or the center of the Earth.
There is no one-size-fits-all when it comes to hairstyles. That’s why the pros at Nature’s Outer Beauty customize haircuts to fit each client’s face shape, maintenance routine, and favorite decade. Their specialties include coloring services and hair-sheen treatments, and they happily twist manes into updos for special events.
It’s hard to tell if you’re walking into a pedicure studio or a Victorian sitting room. A client relaxes in a throne-like leather chair while a nail technician tends to her feet, and yet it feels as though a butler could walk in at any moment with high tea. Perhaps it’s the nail technicians, who seem to be fawning over royalty, or perhaps it’s the room’s ornate mouldings, matching the patterned wallpaper and rug, and polished hardwood floors. That distinct sense of place elevates both of Parlour on the Avenue’s locations, both housed in buildings constructed in the 1800s—one receiving a preservation award from Indiana Landmarks—and both with two floors bedecked in Victorian decor.
On the ground floors, the staff dotes over visitors with hair, nail, skin, and spa services. The second floors house Victorian wet spas—spaces where clients enjoy privacy and indulgent services such as whey baths, hot-stone massages, and stories read by Charles Dickens. To enhance the results of each service, Parlour’s team recommends aftercare products from its stock, such as lotions from Hempz Body Care and Pino and face-care formulas from Control Corrective.
Tanu Tanning's staff members work to produce deep, even tans with a mélange of UV-powered beds, UV-free spray tans, and body-gilding lotions. The bronzing bastion is equipped with a salvo of horizontal and vertical beds, some of which are equipped with facial tanners, so clients can customize their experience based on preferred duration and number of earthly petitions sent to Norse sun goddesses. A trio of body-mist spray-tanning sessions coat the entire body in a melanin-activating solution, reaching even hard-to-tan areas such as armpits and between the teeth. With today's Groupon, customers also receive half off on all tanning-lotion bottles ($20+).
Most nicknames are well earned, and Cincy Style Bar's is no exception. Affectionately deemed "BPP"—blown, painted, and powdered—Cincy Style Bar helps its clients achieve a polished and put-together look in approximately one hour. Makeup artists apply one of six signature looks ranging from "natural beauty," which amps up facial features without the noticeable appearance of cosmetics, to the enigmatic "mysterious beauty," which uses winged eyeliner to spark the attention of roving Hardy Boys. Makeup lessons help the Style Bar's clients replicate their fetching looks at home.
Full transformations continue in LadiesOnlySprayTanning—Cincy's new tanning boutique. Catering exclusively to women, LOST strives to give each client an airbrushed tan that's free of streaks and lines. If that wasn't enough, blowouts, manicures, and false lashes round out the roster of services.