In 1965, Popular Mechanics ran a small classified ad for Brookstone, a new catalog company that packed its pages with functional products and detail-oriented descriptions. Brookstone quickly expanded to meet the high demand for its collection of ?hard-to-find tools,? and opened the door to its first retail location in 1973. Today, Brookstone?s more than 300 nationwide retail locations allow customers to test-drive its ever-growing lineup of interesting products, which range from Bluetooth-enabled massage chairs to power adapters designed for international travelers and their electronic passports. Staying true to its roots as a catalog company, Brookstone houses an even larger selection of products, each waiting patiently to be shipped, on its website.
It's not every day that online shopping includes as much personal attention as you get from Stoneside Blinds. In most areas, their online-shopping process starts off with a free house call from a designer, who helps clients pick out materials and styles for their window dressing. Once the client has made their choices, the company will send out teams to measure the window frames and, later, install the final product for a flat fee. Their handiwork, and the blinds themselves, are backed by a rigorous guarantee that lets customers change their minds within 30 days and safeguards against defects up to a year later, so customers never have to cover up faulty blinds with a poster of their backyard. The only online part of their signature process, really, is placing the order. Minutes after the order is placed, the team at the production warehouse gets to work making it a reality, whether it's roller shades in a custom fabric, sleek solar shades, or classic wooden blinds.