Goals in Motion Fitness Studios challenges students of any fitness level to push the boundaries of their exercise comfort zones via supportive group classes and nutritional education. The 5,500-square-foot studio accommodates up to 70–80 students per class. The studio offers a variety of classes including strength-training, kickboxing, yoga, Zumba, circuit-training, and power 45 high-intensity workouts and the trainers include modification in each class to ensure each participant is always hot on the heels of their physical-possibilities frontier. For a longer-term challenge, students can enroll in a nine-week challenge program.
The Goals in Motion program imparts the value of a positive attitude while emphasizing a lifestyle of balanced eating with regulated carbs, lean protein, and healthy fats over short-term diet fads, and supplements. The founders of Goals In Motion, Mardi Pfannebecker and Sandy Hafner, strive to maintain the studio's family-like atmosphere and even work out among members. Both owners graduated from Iowa State University, Mardi with a degree in exercise science and Sandy with a degree in business.