A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Guests who come inside any of Malibu Tan?s many locations are greeted with a handshake. Though that might seem like an old-school approach to customer service, Malibu Tan?s owner encourages it as a genuine way for his staff to connect with each client and provide them with customized services. For more than 15 years, Malibu?s friendly staffers have also connected with higher-profile clients?including the Houston Dymano Girls team?by helping them choose the best of each facility?s tanning options for their skin types. With UV tanning, regardless of whether a client prefers a supine or standup system, they are bound to get a strong tan, as all UV bulbs are changed 200 hours before they hit capacity or finally crack open and release a butterfly. There are also plenty of UV-free options such as VersaSpa sunless tanning, which darkens exteriors with a hydrating DHA-based solution. Each location also offers tan-enhancing products from Designer Skin and California Tan.
At Fit Spa, massage therapists and aestheticians work in tandem to soothe muscle aches and clarify complexions with a full roster of day-spa services. Hot-towel-enhanced reflexology or a pore-cleansing facial revive clients more effectively than a wake-up-call from a swarm of yellow jackets.