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The surfing and skating savants at Innerlight spread outdoor sporting enthusiasm through a wide selection of lessons and beachside merchandise. Stand-up paddle boarding (SUP) synthesizes the buoyant balance of surfing and self-propulsion of canoeing to form a single aquatic super-sport. Led by an American Red Cross–certified instructor, the one-hour private lesson hones pupils with boardborne basics. Students learn stable-paddling techniques, ocean-safety skills, and how to read the tides for good conditions without reading goggles. SUP riders receive a paddle and a height- and weight-appropriate board for use during the lesson, with training wheels available upon request.
For YOLO Board's team, "stand-up paddleboard" is an abbreviated term. Depending on who's taking the board out to sea, it might be a stand-up-and-surf board, or a stand-up-and-fish board—or, perhaps, just a stand-up-and-enjoy-the-view board. This versatility is part of why YOLO Board founders Jeff Archer and Tom Losee wanted to bring the hobby to Florida's coast. Another motive can be found in their business's name: YOLO, or "you only live once," speaks to their passion for adventure.
Today YOLO Board has outposts in Florida and California, as well as a line of boards and equipment available nationwide. There are even inflatable models, which makes transporting a board to the Caribbean a feat that no longer requires dressing it up as your tall, flat cousin. The sport's appeal has reached even farther, too—boarders have sent in pictures from locations such as Mozambique and Costa Rica, contributing to the YOLO World community.
Disaster Relief Supply fortifies home- and business owners against storms, natural disasters, and hazardous accidents with an armory of practical survival tools available for purchase and rental. The flickering light of a Texsport double mantle propane lantern ($26.56) ensures the successful completion of crossword puzzles during power outages, and Dorcy LED rechargeable spotlights ($24.35) flag down choppers or facilitate high-budget shadow-puppet shows. Customers can bolster first and second lines of defense against accidental infernos with First Alert smoke alarms with battery backup ($9.99) and First Alert kitchen fire extinguishers ($13.25). Disaster Relief Supply's cache of rental equipment helps clients clean up after Mother Nature with carpet floor blowers ($23/day) for drying soggy rugs and 2-horsepower, 10-gallon wet/dry vacuums ($16/day) that slurp up debris and the last drops of renters' unwanted milk shakes.
Young women send hangers of gauzy tops and bold, colorful dresses clacking across Frock Candy’s colorful racks, where designs hang in four storefronts in Baton Rouge, Shreveport, and Destin, Florida. Independent and well-known brands, such as Chinese Laundry, Qupid, Theme, and Lush supply casual and special-occasion dresses, prim and everyday tops, and shoes both saucy and demure to an inventory which rotates as tastes change. Frock Candy’s style experts forecast trends such as fresh colors and trending images of celebrity pets for each season.