Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Sun Tan City's tanning centers house an armada of bronzing vehicles designed to polish bodies, rain or shine. Tanners can burrow into the belly of any of four levels of tanning beds for 10- to 20-minute bronzing sessions. Fast-level beds slowly steep skin with a solid base tan, and Instant-level beds boldly bronze pelts with a larger ratio of UVA bulbs, coaxing melanin out with paparazzi-like attention and promises of leading roles. VersaSpa sunless, open-air booths airbrush epidermises with a water-soluble plant-based solution that goes on evenly, resists staining clothes, and, unlike rolling around in a puddle of fudge, darkens skin without leaving a sticky residue.
Licensed aesthetician Aimee Soles helms Aimee Nicole Esthetics, where she works to emphasize her customers' natural skin with a variety of services. Her customized facial treatments combat acne or dryness by exfoliating, hydrating, and cleansing. Waxing services remove unwanted body hair from areas such as the back, chest, legs, or face. Other treatments include eyebrow and eyelash tints, paraffin masks, and skin consultations.
Mark R. Windt, a board-certified MD with a degree from Cornell University, has spent the last 30 years practicing medicine. He draws upon that experience as the owner and supervising physician at NouveauDerm Medspa. And the certified master aestheticians he supervises boast similar pedigrees; they've been certified in myriad procedures and medical aesthetic treatments, including Palomar hair removal and skin rejuvenation techniques, VelaShape and eMatrix treatments, and PCA skin care treatments. This braintrust of professionals work toward the singular goal of helping clients overcome signs of aging and aesthetic imperfections without surgeries or time machines. They offer both spa and clinical treatments including facials, eMatrix treatments, VelaShape treatments, and Botox injections, all of which erase time's thumbprint and give skin a youthful, healthy looking appearance.
When not instructing prospective aestheticians in the intricacies of her trade, Karla Smith focuses her skills on corralling facial and bodily follicles through waxing, sugaring, and tinting treatments. Coats of hot wax or all-natural sugaring formula cling to unwanted hair before cloth strips swiftly remove only the bristles the serums touch, allowing Karla the precision needed to craft arched brows, sleek bikini lines, and Shakespearean verses in buzzed heads of hair. The follicle-focused salon also pampers complexions by incorporating a skin analysis, at-home recommendations, and soothing massages into each of its five facials.