With the opening of its first store in 1989, Eastern Boarder established a foothold in the then nascent extreme-sports category and has since ridden the explosion in popularity of skating, snowboarding, and BMX. Today, at each of its five stores, devotees of these now mainstream sports can find gear, accessories, and apparel by manufacturers such as Volcom, Neff, and Nike. In recognition of its staying power, Snowboarder magazine named Eastern Boarder the Coolest Shop in the Country in spite of several sabotage attempts on its thermostat. The shop also sponsors a pro snowboarding team that’s been acclaimed by the likes of ESPN Action Sports.
Since 1965, the family-run Ski Haus has kept customers coming back by adhering to the family motto: “Make sure we keep a fun environment and give everybody a fair deal. They get a ton of stuff for their money and we stay in business for a long time." Patrons can still expect the same low prices and see the same friendly staffers’ faces year after year while shopping for winter gear.
Racks stocked with apparel by brands such as The North Face and Marmot, skis and snowboards by brands such as Atomic and K2, and a team of skilled technicians have earned Ski Haus accolades from Ski magazine, SnowSports Industries America, and New England Winter Sports Representatives, Inc. During tune-ups, technicians polish skis, stone-grind ski edges, apply hot wax, and repair bases damaged by treacherous slopes and sharp snowman noses.
By combining thorough education services with modern technology, Babbel's interactive learning tools help students speak a second language by connecting with potential friends and business contacts across the globe. Babbel offers programs for 11 languages, including French, Brazilian Portuguese, Swedish, German, and Spanish, with integrated speech-recognition tools and review managers that adjust exercises according to each learner's progress. The online lessons can be accessed from home computers. Babbel's Web-based software also connects users to an online community of learners and native speakers who offer assistance by chatting with users, commenting on writing exercises, and posting obituaries for dead languages.
Black belt Raphael Carneiro is the coach of Fenix Brazilian Jiu-Jitsu in Lowell, where he offers jiu jitsu and muay thai classes. Raphael puts his experience as a previous and current competitor to use as he leads classes for a variety of skill levels. The class schedule offers opportunities for adults and children alike, and topics range from fundamentals and self-defense to advanced and competitive.
The high-pitched thwacks of flush drives pierce the air from the elevated hitting bays that encompass Leo J. Martin Golf Course's driving range, inspiring clubbers of all abilities to perfect their pendulous swings. With more than 30 hitting stalls replete with new artificial mats, the expansive range facilitates practice shots with all clubs or overenthusiastic legs as guests soak in sweeping views of the tree-lined New England countryside. The range faces due east, so golfers won't have to reckon with the setting sun as they follow soaring shots through the stratosphere. A selection of new and used clubs anchors the facility's fully stocked pro shop, providing pristine wares to accompany swings fine-tuned at the range or during lessons. The practice area shares grounds with the Leo J. Martin Memorial Golf Course, a 6,320-yard course that opens its grassy passageways to all aspiring pin hunters.
To help women achieve their fitness goals, the certified personal trainers at Get In Shape For Women focus on four areas: weight training, cardio training, nutrition, and accountability. In small group sessions, trainers modify exercises to suit up to four ladies' fitness levels, beginning by calibrating strength-training sessions—such as free weights, lunges, and squats—to each client's abilities while still ensuring they are challenging themselves. Then comes high-intensity cardio interval-training sessions in which trainers encourage exercisers to achieve optimal results on the treadmill or elliptical.
The trainers supplement the group workouts with nutritional planning centered around the concept of eating six small, balanced meals six days a week. They set aside the seventh day as a "free day" for a bit of indulgence, be it eating a favorite sweet or lusting openly after bacon. To hold their women accountable, trainers talk nutrition on the floor during scheduled appointments, and the ladies' progress toward reaching their goals is measured by trainers each week.