Fairmount Running Company's stockpile of shoes, apparel, and accessories outfits athletes in gear designed by some of the industry's top names, including New Balance, Brooks, Nike, and Asics. As the changing seasons present a variety of weather-related challenges, from winter's ankle-deep snow to summer's torrents of falling air conditioners, the shop keeps its shelves and racks loaded with all the equipment for runners to remain in top shape. The store also offers minimalist shoes from such brands as Vibram, Brooks Pure Line, and New Balance, and more casual shoes from Asics. Seven days a week, visitors can browse the arsenal while the staff of seasoned runners dispenses advice. In addition to an expansive selection of merchandise, Fairmount Running Company spearheads a weekly running club open to any level of athletes, whether they're training for a marathon or trying to go from lying on the couch to running a 5K during commercial breaks. Group runs depart from the storefront every Wednesday at 6:45 p.m.
Teams clad in protective goggles scatter into a mountain field thick with laurel, rhododendron, and brier as they seek cover, their markers locked and loaded. Hearing paintballs whiz through the brush, a player dives into prone position. Adjusting her goggles after colliding with the ground, the combatant freezes, notices the silhouette of a whitetail deer crouched in the brush just yards away, and lets down her guard long enough to appreciate the moment before taking new aim.
At Pocono Mountain Paintball, players step onto 12 fields—including three scenario fields—ranging from untouched natural terrain to 1,700 feet of trenches and sandbag bunkers. To maximize players' game time, Pocono's staff maintains a reservation system that limits the fields to 100 players per day. Further touches include camouflage overall rentals, an online FAQ with participant advice, and changing rooms with hot showers so players can spruce up before meeting Mom for a post-game debriefing. Pocono's crew also coordinates rafting, biking, and kayaking packages through partner company Whitewater Rafting Adventures.