Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores, finger-paint pictures of ninjas in martial arts, and amp up heart rates with INSANITY routines. Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
The staff at Artistic Images shares their hairstyling skills with their clients, but also with other stylists around New England as styling educators. That’s not to say that they don’t keep up with their own training; in fact, they keep abreast of hair’s latest trends in order to cut, color, permanently straighten, or otherwise re-texturize hair in the way their clients envision. Their knowledge as educators helps them make product suggestions so that clients can maintain salon looks at home.
At Beyond Visual Spa—formerly Beaux Visages—a team of aestheticians and licensed massage therapists helps clients feel beautiful inside and out through an array of relaxing services. The facials, for example, integrate elements such as hot stones and heated mitts to vanquish tension and allow skin to absorb the full nourishing effects. This emphasis on relaxation pervades the spa's therapies, from massage and nailcare to body scrubs and wraps to staring pensively at a blank wall. Beyond Visual's staff also extend their expertise to advising on products for at-home care.
International Institute of Cosmetology founder Carmelo Gugliotti began his career as a professional hairdresser when he was 16. He gradually built his passion into a successful business, entering international competitions and earning leadership positions within multiple cosmetology groups. Now supported by his beauty-minded family—including his wife and three sons—Gugliotti trains stylists and aestheticians in rigorous, accredited courses.
As part of their training, students offer a full menu of hair, nail, and spa services that incorporates Wella coloring and Dermalogica skincare products. Instructors supervise each treatment to ensure pupils don’t disregard protocol or use their untutored genius to make clients too beautiful for this world.
Ten kinds of beds, two types of spray tans, and one hydration station make up Aloha Tanning, a studio manned by helpful tanning experts with more than 20 years of experience. Clients looking for a quick fix can step into the Mystic spray tan booth for a streak-free tan in 60 seconds. Those in desire of a more customized bronze can head to a master-certified technician, who airbrushes skin with Norvell tanning spray or by dipping a photoshop CD in some tanning lotion and rubbing it on your skin. Soliel, Elixer, and Diva Tower beds and booths await in the UV rooms, where clients can soak in rays through adjustable face lamps and high- and low-pressure body lamps. For an extra treat, three kinds of KBL beds not only deliver sunshine, but also aromatherapy and satellite radio. After their tanning session, customers can darken their newfound glow at the hydration station, designed to burn calories and improve skin’s overall appearance.
After years spent working as an aesthetician who occasionally offered tanning services to her clients, Basia Kraul decided to fully dedicate herself to the tanning industry and founded Endless Summer Tan & Beauty Studio in August 1999. After more than a decade in business, the quaint studio offers visitors a variety of customizable UV beds, as well as spray tanning and collagen-boosting Rejuvenessence red-light therapy. A lineup of Basia skincare products keeps visages and physiques fresh, and a handful of hair and makeup services prime heads for special events or a night out on the town book clubbing.