From its outpost just off Big Bear Lake's south shore, Massive Snowboards supplies peak-destined skiers and snowboarders with the gear they need to get down the area's slopes. The shop has been a Big Bear mainstay since 1999, a long tenure in the competitive on-mountain ski- and snowboard-gear-rental game. It attributes its run of success to a combination of knowledgeable salespeople and a deep selection of boards for rent. Mountaineers can also stop in the shop to purchase new gear from brands such as Dakine, Ride, Spy, and Giro.
The StreetStrider combines the active exercise of an elliptical machine with the untamable motion of wild bicycles. Riders partake in a full-body workout as they propel the three-wheeled machine with a fluid, elliptical motion. Joints relish the low-impact exercise, while hands control dual hand brakes, change gears with twist grip shifters, and turn aircraft-grade aluminum frames toward grocery stores, scenic paths, or jealous gyms.
Within Revolution Bike Shop’s warehouse storefront, expert mechanics true wheels and build bikes on the shop's floor in full view of customers, thus hinting at their mission to form an accessible and egalitarian community of bikers. In addition to showcasing their labors, mechanics collaborate with customers to design and build their dream bikes, and the staff sponsors a bike team and organizes weekend rides. They also help budding cyclists navigate the vast inventory of apparel and accessories and hone in on the ideal bike for leisurely weekend rides or high-speed ice-cream-truck chases.
Like many great inventions, the first ElliptiGO sprang from necessity. When co-inventor and former Ironman triathlete Bryan Pate could no longer run due to sports injuries, he turned to his friend and future business partner, Brent Teal, to help devise a low-impact exercise apparatus that he could use outdoors. The resulting machine, the ElliptiGO, combines the motion of an elliptical with the road-ready nature of a bicycle for an easy-to-use exercise device that’s been featured in The New York Times and Self.