Greg Beitling refused to stay idle while Americans' lifespans shortened due to obesity-related diseases. Instead, he founded Lit Fitness to help the community retool its approach to eating and exercise. The studio specializes in what they call Large Group Training, or LGT, which challenges students to intense regimens of calisthenics, weightlifting, and short bursts of cardio. Beitling draws upon certifications in personal training and strength-and-conditioning instruction to build workouts that maximize calorie burning and increase lean-muscle mass to help jump-start metabolisms. In addition to increasing their strength, endurance, energy, and flexibility, participants can win prizes such as cash and skinny jeans by tackling the goals they set along the way. Like a trip to the beach with a very modest mermaid, each camp lasts about 50 minutes and requires an ample supply of water and towels. Many of the studio's programs also include nutritional components, which range from healthy-eating workshops to meetings with a dietitian.
One nippy Tuesday morning, Oliver H. Gerry swung open a set of doors inside the Grand Avenue Temple in downtown Kansas City. It was January 23, 1912, and that unfurled entranceway symbolized the first day Gerry Optical was open for business. In the 100 years since, professionally trained technicians have prepared eyewear to complement the styles of countless clients, including President Harry Truman and Senator Nancy Kassebaum. Today, each of the store's nine locations carries between 800 and 1,200 frames from brands such as Calvin Klein, Ray-Ban, Prada, and BCBG, and the flagship store on 75th Street also houses its own grinding lab to quickly custom-craft lenses and fix cracks after cartoon eye-popping mishaps. To honor its deep community roots, Gerry Optical gives back by partnering with Lions Clubs International to provide discount eye exams and eyeglasses to underprivileged families.
Trek Bicycle Store's team of passionate cyclists outfits customers with the same brand-name clothing, accessories, and bikes they know and use themselves. Firsthand knowledge of road, mountain, and city bikes from top industry brands such as Trek, MirraCo, and Gary Fisher means cycling specialists can fit each client with gear that best suits their needs. They help protect riders with helmets from Bontrager and guard them against inclement weather or hitchhiking bugs with jackets and gear from Pearl Izumi.
Trek Bicycle Store also offers repairs, tune-ups, and free maintenance services during the first few months after the purchase of a new bike. Driven by all things cycling, they also host in-store events such as socials and tech clinics.
A community presence in Kansas City since 1860, the Greater Kansas City YMCA forwards its mission of physical and social enrichment for men, women, and kids of all ages and backgrounds at its 18 locations. Each bustling outpost proffers members an embarrassment of fitness and entertainment riches, with everything from youth camps and after-school programs to group exercise classes, such as cycling, core training, and Pilates. Clubs and social organizations help members meet like-minded friends, and family activities strengthen bonds critically weakened by overzealous games of Monopoly.
The staff at Thomas Anderson & Associates strives to make clients smile—and not just during their before-and-after pictures. Massage chairs, flat-screen TVs, and a wide selection of movies and music help make visits to the office as relaxing as a tumbler of whiskey enjoyed in one's very own pit of quicksand. Technicians apply a gentle touch when performing exams, x-rays, and other general-dentistry procedures. Cosmetic services—including teeth whitening and Invisalign—remain as noninvasive as possible.
Insight Eyecare Specialties equips patients with major brands of both European- and American-designer frames in various styles and colors. Each set of peepers is matched up with eyewear that provides the right look and fit while maximizing visual clarity. Browse top-flight designer frames such as Prada ($249–$349), Coach ($209–$369), and Versace ($219–$299) or alleviate a droopy brow with Nike ($209–$249) and Guess ($149–$209) eyewear. Insight Eyecare also boasts a selection of single-vision lenses ($65+) and assorted shades for shielding eyes against falling drops of sun. With frame materials ranging from titanium and stainless steel to plastic, customers can find blinkers to fit all budgets and lifestyles, whether they’re looking for glasses to wear occasionally or for a durable pair that can withstand territorial duels with bighorn rams.