Each membership level offers a distinct set of benefits, ranging from the simple tonal bliss of the basic bronze-level experience to the top-tier transformative power of lounge-chair tanning with the diamond package. Depending on the individual level and bed, guests can enjoy on-board amenities that may include the use of climate control, cool misting sprays, aromatic fragrances, and MP3 player inputs. Certain beds even have an open-air design to help alleviate feelings of claustrophobia and burritophobia, the fear of appearing delicious.
SunBreeze operates at two extremes. In one wing of the business, clients relax beneath the warm lights of tanning beds. But temperatures drop drastically in the frozen yogurt section. Here, hot pink walls surround self-service stations that dispense a rotating lineup of frozen treats. The week's flavor selection might include classics such as alpine vanilla or unexpected options including sugar-free strawberry-banana and peanut butter, which is the same flavor fed to movies stars so it looks like they're talking. Candy, fruit, and other morsels populate a full toppings bar, where customers can sprinkle finishing touches over their custom desserts.
Walking through the doors of Park Slope Tanning, visitors know what the business is about. The rows of brand-name accelerating lotions, the arsenal of UV beds, and even the ochre-colored walls hint at the sultry color of a day spent lounging under the sun. To get that color, the salon furnishes six tiers of UV beds that range from the no-frills tanning of the 35 100-watt bulbs on the Level 1 beds to the 650-watt high-pressure bulbs of the Level 6 beds, which are augmented with reflectors that ensure tanning rays can hit every corner of the body and still check their blind spots. Since clients don’t always have the time to build up a golden tan with UV rays, the salon also offers VersaSpa spray tanning booths that imbue skin with one of three shades in minutes, and custom airbrush tans that skilled technicians apply to bring out their clients' best features.
In a studio brimming with what New York magazine calls a “relaxed, residential vibe,” walls of slate gray and exposed brick ensconce the cutting-edge equipment dwelling within each of Pacific Tanning Salon's seven private bronzing rooms. Clients garner sun-kissed glows from an array of machines such as the Ambition 300, equipped with turbo and superpower lamps and high-pressure facial tanners. During sessions that last a maximum of 15 minutes, clients punch easy-to-navigate buttons to control their experiences, and ventilation systems ensure that they, and the casseroles they are warming, do not overheat.
La Viva Glam Mobile Tan's airbrush tanning operation makes house calls, letting customers attain a sunless bronze without leaving the comfort of their home or office. Tanning technicians bring all of the necessary materials, including disposable hair caps, bottoms, and a pop-up tent that protects clients' abodes from the airborne tanning particles. La Viva Glam can instill bodies with a full, even tan in under 15 minutes, and clients can expect the color to remain for 7–10 days.
At In Bloom Tanning, American Tanning Institute–certified employees help customers to achieve deep bronze glows with a mélange of tanning services. Featuring four levels of tanning beds and a domesticated solar flare, In Bloom’s luxurious Ergoline, Wolff, and MegaSun beds offer customers of every skin type a range of UV tanning options. For a sunless treatment, expert techs coat skin with a DHA-based formula. Unlike the plot of a documentary observing grass grow, spray tans develop quickly, providing a sun-kissed glimmer in as little as 15 minutes.
Beauty Couture Boutique Salon's stylists believe that beauty doesn't have to harm the environment, animals, or clients. Organic products have nearly monopolized the store's shelf space, including ammonia-free hair color and completely vegan, toxin-free products that aren't tested on animals. Stylists brandish these products like gadgets from a superhero's belt as they deftly perform a complete roster of salon services. They also perform makeup, spray-tanning, and nail-care services, and offer health-conscious alternatives to traditional hair care. A Chi Enviro smoothing treatment, for instance, leaves hair soft and shiny without the harmful effects of keratin or constantly wearing a Cleopatra wig.