Many people dream of winning an award at the Emmys, but Veronica Brayman has actually done it. Four times, in fact, for her outstanding achievements while working on As The World Turns. In addition to styling soap stars, Veronica also primped daytime talk-show hosts throughout her 17-year career. Today, she puts that authoritative expertise into running ESSA Salon & Spa, where she and her staff of stylists work with hair products including Redken, Cutler, and Kérastase to turn standard salon services, such as haircuts and color work, into opportunities for red-carpet treatment.
Veronica isn’t the only one with plenty of styling experience; many of the other staff members have been plying their trades for more than a decade, too. From senior colorist Rich Delloff’s quarter-century body of work built in New York City, Long Island, and even Las Vegas to designer Arsen Aronov’s background in New York City salons such as John Frieda, the team’s collective résumé is strong. It even includes a massage therapist, Maria Luciana, who has almost 20 years of experience. Drawing on the salon's arsenal of products, including Veronica's ESSA line of hair and makeup products and Yon-Ka Paris skincare concoctions, the stylists design detailed and flattering bridal packages, which make bridesmaids sparkle like champagne, groomsmen shine like new coins, and fire eaters look hot enough to melt Pluto.
Though D. Joseph Salon has been in business for more than 35 years, its services aren't exactly old school. The salon's staffers lengthen locks with extensions, add glamour to eyelashes with NovaLash strands, and smooth and straighten hair with Brazilian Blowouts, Keratin Complex, and Japanese straightening treatments. Of course, they temper their trendier treatments with traditional hairstyling: men’s and women’s cuts, highlights, and powdered-wig re-powdering. The salon also has an on-staff wig specialist to help clients select and fit the proper hairpiece, as well as a stylist well-versed in multicultural hair textures.
There's virtually no request that the talented hairstylists and barbers at Majesta Beauty Salon and Spa can't meet. On any given day, they might be designing elegant up-dos for an entire wedding party or shaving a star into hair that has been dyed a brilliant shade of green. Of course, these services represent the extreme ends of the spectrum: the staff here can tackle everything from basic cuts and color services to keratin straightening and ombre color. And, of course, the salon can also address other beauty concerns with a full slate of spa services that includes waxing, make-up application, and false strip or individual eyelashes.
When clients want to feel as tenderly cared for as a crate of dynamite or are simply pressed for time, Social Beauty to Go brings its services into their homes. Nicole Rogers helms the salon; cuts, colors, and styles locks; and waxes facial fuzz. She offers everything from an amino-acid smoothing treatment, which removes frizz but not waves from curly hair, to a hair wrap, which keeps strands moisturized after a shampoo and style.
Your hair’s sure to feel silkier once your stylist conditions it—learn why with Groupon’s close-up look at conditioner.
Although human hair may look smooth, each strand's outer layer—the cuticle—is actually quite rough. Under dry conditions, the tiny scales that cover its surface become raised and brittle, causing hairs to tangle and lose their shine. Conditioner aims to correct this problem by bonding a particular class of molecules, called cationic surfactants, to the cuticle. This is possible because keratin, the protein that makes up most of the hair shaft, bristles with negative ions, which attract the positively charged surfactants, coating each thread in a thin film that weighs it down and reduces frizz. (The negative charge of keratin is also what causes static whenever positive ions are stripped from the hair—the static that makes it possible to stick a balloon to the wall or to power a miner's headlamp.)
The other ingredients in conditioner don't always need ions to do their jobs well. Humectants suck in water from the surrounding air, thereby moisturizing the hair, and oils simply penetrate the cuticle. Glossers coat the hair with light-reflecting polymers, increasing shine, whereas other ingredients raise the acidity level of the conditioner, which helps protect the hair's protein structure.
Though Crystal began her career in salons, she eventually realized that she wanted to take a more personal approach to beautification, with higher stakes. Her talent for prepping brides-to-be pointed her toward a new business: a traveling team, consisting of herself and assistants, that beautifies brides for their wedding day. Her team moves across Massachusetts, New York, and Connecticut to visit clients in their homes or wedding venues.
Crystal's services range from detailed hairstyling to traditional and airbrush makeup applications for small and large wedding parties alike. She and her assistants even perform touchups throughout the day, ensuring that the bride's features are always flattered. She also offers à la carte haircuts, color treatments, and makeup appointments.