Holly Potter, a licensed aesthetician and massage therapist, got her start by working in a large spa. Though this experience helped her hone her skills, she wanted to work in a more intimate environment where she could craft custom therapies that focused on the whole person—mind, body, and spirit. So in 2009, she founded Everything Zen, where she teams up with a somatic practitioner and a certified health coach to cosset clients amid the red walls, bamboo, orchids, and Asian-style décor of a private massage room. Specialists soothe tense muscles and free blocked energy with massage, reiki, and reflexology and polish up visages with facials and microdermabrasion treatments. Like Q-Tips on strike, bodies also find liberation from buildup through ionic footbaths and ear candling.