In the 1998 remake of Godzilla, a mutant lizard famously destroyed Manhattan—and at Hollywood Sports, visitors can do the same. The 23-acre sports center's paintball fields are each designed to mimic sets from classic movies, ranging from Godzilla to Saving Private Ryan; as they battle with their rented markers, paintball players live out their own twist on those film's battle scenes. Matches occur day and night thanks to the fields' stadium-style lights, which also ensure no one finds themselves in a shootout with a really aggressive bat. In addition to paintball, the park hosts other sports—rock-climbing walls, beach volleyball courts, and BMX racing tracks complement the movie-themed battlefields.
Marika.com’s activewear uses high-tech fabrics to slim physiques comfortably and stylishly. The Miracle line, for instance, features the two-way stretch of Elasta-Tight, whereas the Magic line contours silhouettes via a cotton-spandex mesh blend, which lifts the butt more effectively than tethering it to an eagle. Since 1982, the shop has outfitted athletes with workout gear in an array of contouring and moisture-wicking fabrics, offering everything from sports bras and tanks to shorts and sweats.
At City Grounds, a team of riders and cycle mechanics promote eco-friendly transportation by offering equipment and services for urban cycling needs. Knowledgeable staffers constantly seek out innovative equipment and accessories from manufacturers around the globe, stocking digital odometers by Blackburn, chains by Kryptonite, and Lezyne CO2 cartridges to combat against glass shards on city streets. They can also fit customers with bicycles for several riding styles including BMX, mountain biking, cyclocross, and commuting. Besides bike nuts and bolts, City Grounds also attends to riders' style with a selection of bold graphic tees as well as sleek backpacks and bags by Chrome, Herschel, and Manhattan Portage.
The running shoe specialists at Runners High utilize a computerized foot-scanning machine to analyze arch patterns, weight distribution, and tickle zones in order to pair customers up with the right shoes. During 20–30-minute fitting sessions, customers stand on the scanner before running or walking in different pairs of shoes. Staffers can also examine wear patterns on the customer’s old sneakers to inform their suggestions. After analysis, Runners High can donate the used shoes to One World Running, an international program that promotes health, fitness, and nutrition by providing running shoes to those in need around the world.
Helmed by a team of skate enthusiasts, Long Beach Skate is dedicated to preserving its neighborhood's skateboard culture. The warehouse space specializes only in skating gear and apparel. Its walls brim with colorful decks filled with images of geometric owls, vintage pinups, pop-culture figures, and strange monsters. The shelves are filled with DC and Adidas skate shoes, sweatshirts emblazoned with the store's logo, and useful skateboard accessories such as Penny wheels and giant pillows to help you stop. At the full-service, onsite maintenance center, technicians perform services ranging from board setup to repairs.
And yet Long Beach Skate's staff don't spend all their time in the shop—they also promote local skate-park development, and often materialize at skate-park gatherings to hand out gear and food. Their charitable programs have included clothing and shoe drives. In addition, they volunteer time and energy to organizations such as Action Sports Kids Foundation, Autism In Long Beach, and Maloof Money Cup's Skate and Donate program, which benefits people in South Africa.
Jeremy Godo Kiss’ earliest love of the adrenaline rush surfaced in his passion for skateboarding. As he grew older, he began to feel the need for something that would give him higher jumps, bigger thrills, and taller windswept hair pomps. In 1988, he found that something—he discovered the extreme art of snowboarding. Determined to help others achieve the same sense of exhilaration he experienced zooming down the steep bluffs of June Mountain for the first time, Kiss opened Olympus Board Shop in 1998. Here, he and his staffers stock a wide range of high-quality boards of all types from brands such as Solomon, Imagine, and Liquid Shredder. Since opening, they’ve expanded their inventory to include other extreme sports, including surfing, stand up paddling, and kayaking. They also host interactive, pulse-pounding lessons in surfing, paddleboarding, and kayaking.