Whether it's building a base tan for a tropical vacation or getting the ideal glow for a special occasion, the staff of Planet Bronze Tanning help tailor visits by ushering clients toward the appropriate services. Beyond the modest storefront, private rooms house UV beds in a variety of levels, equipped with UVA/UVB bulbs that bronze skin in as little as 12 minutes. Planet Bronze also offers sunless-tanning products. Its professional custom airbrush sessions swathe skin in a gentle solution that transforms into a deep tan that lasts up to 10 days with proper avoidance of human car washes.
Each of Seattle Sun Tan's 31 locations spans between 2,000 and 4,000 square feet of space dedicated solely to the art of un-sunbathing. Washington-state tanners strut down immaculate hallways dotted with framed original paintings and contemporary artwork before settling into private rooms where they may acquire their desired shade while enjoying the sounds of their own music or prerecorded subliminal messages piped in through the iPod dock perched near each bed. The Smart Tan–certified staff guides clients in selecting which of the five levels of UV bed best fits their tanning needs and whether they desire a short tan time, prefer to stand up or lie down, or wish to bask beneath high-pressure face lamps. Shop shelves offer home tanners quality products from Australian Gold and Swedish Beauty, whereas spray-tanning options from VersaSpa and SunFX both impart a natural-looking faux glow that takes mere minutes to apply and lasts for days.
The staff at Desert Sun Tanning work to tone the face and body, detoxify, and increase metabolism through red-light-therapy sessions and infrared body wraps. Some Desert Sun Tanning locations employ the far-infrared-heat body wrap in 50-minute treatments, during which heat-activated silicone treatment pads latch onto thighs, hips, abdomen, and arms. At other locations, patrons lie inside the Fit Bodywrap's sleeping-bag-like device for 60 minutes, gossiping and stifling giggles as the infrared rays sink in. Both wraps yield the same results, aiming to purge the body of toxins, increase metabolism, and burn calories lurking in the shadows of love handles. Fifteen-minute red-light-therapy sessions bathe the entire body in red-light waves measuring 633 nanometers, designed to attract nanoscopic surfers who trigger collagen production and reduce wrinkles with their laid-back lingo.
Tiptoe into Lemon Drop's quaint and quiet confines for a secret rendezvous with one of the spa's relaxation professionals that specialize in a sprawling service set, including facials, therapeutic massages, waxing, and tanning. Hue-imbuing experts first help clients choose the right shade of sunkissed from the spa's arsenal of quick-drying, UV-free mists. Sunners will then shed skin-shielding clothes in the privacy of a one-person tanning studio before airbrush artists spritzes on color in a style proven ten times more comfortable than powerwash tanning. Bronzers will also learn moisturizing tricks in order to prevent orangey hands and feet, a common giveaway for otherwise flawless spray tans or pumpkin pie heist operations. The entire tanning takes only 15 to 20 minutes and endures for five to seven days, but often lasts even longer with maintenance products on sale at the spa.
Back when it opened its first location, Crunch gym had no air conditioning or locker rooms, so staffers had to invent novel tactics to attract members, such as enlisting a live rapper to accompany hip-hop aerobics sessions. Bereft of fancy trimmings, the staff relied on imaginative classes that combined exercise with fun to build a base of loyal fandom and positive buzz. Their judgment-free attitudes and creativity eventually paid off, giving them enough steam to accrue new equipment, several franchise locations, and a reputation for turning boring workouts on their heads.
Today, Crunch locations have all the expected amenities. They boast brand-name machinery and certified trainers, as well as involvement with dotFIT, an online fitness and nutrition resource for members. They also host a range of group fitness classes, covering disciplines such as Zumba, yoga, Pilates, and TRX.