Sparkle Dental's Dr. Rohit Z. Patel—a 30-year tooth-tending veteran whom Westchester Magazine named the Top Endodontist in Mount Vernon in 2009—leads a team of top-notch dental professionals as they brighten discolored chompers with Zoom! in-office whitening treatments. The skilled dentists, many of whom hold teaching positions, hospital privileges at Montefiore Medical Center, and several world records for breath holding, treat teeth to the Zoom! whitening method, which is designed for safe, immediate shade-shifting results of at least 6–10 shades. The pain-free process takes about an hour and involves the application of a scientifically formulated gel, which is activated by a specially designed Zoom! light. Clients kick back and assess their gums' hospitality as the gel settles into teeth, targeting discolorations and transforming smiles from sparkling to most sparklingest.