Amavi Salon opened in 1992. Since then, it has cultivated an inventive approach to haircare the staff calls "fortetherapy." While their menu of services looks deceptively similar to what one would expect at most salons, their guiding philosophy is different. Fortetherapy refers to the staff's efforts to put the health and integrity of clients' hair at the forefront of every treatment, even if it means flying in the face of industry trends. Their entire selection of products is plant- and botanical-based, lacking aniline dye, ammonia, and all the other things Dr. Doom drizzles on his salads. Amavi Salon's color products, specifically, squeeze a salutary dose of ceramide silk proteins, aloe vera, avocado oil, and anti-oxidants into each application.
At Salon LimeLight, stylists approach each mane with an artistic eye. After consulting with clients, they enlist Goldwell color products and knowledge of trending styles to sculpt hair into fresh looks or neoclassical busts. Though they're trained in multiple beautifying services, the staff specializes in smoothing tresses with Brazilian blowouts and revitalizing them with gleaming color. Nail services add hue to digits as well, and specialty OPI gel manicures keep finger shades unmarked for up to two weeks. The comprehensive services unfold in an intimate boutique setting where natural light illuminates light lime walls and potted bamboo.
Talented hairstylists Danni, Renee, and Naeemah run the show at South Jersey House of Beauty, where they reinvent their customers’ looks with chic haircuts and color treatments. After discussing style goals with the client, the trio will get work, either snipping off split ends or revamping hues with full color treatments or luminous highlights. They skip the scissors all together while applying extensions, straightening hair with relaxers, or creating simple press and styles.
At Simply Gents, men of all age brackets sit back and relax as skilled stylists tackle everything from edging and polishing the nails of hardworking hands, to executing clean, handsome haircuts. Each member of the eminently experienced staff brings a wealth of specialized skills to the barbershop chair or spa table, including delivering precision clipper cuts and beard detailing or carrying out speedy, deft waxing of unwanted body hair. The space exudes an aura of old-timey manliness, with straight-razors gently cleaning away stubble from jawlines, a dark, varnished hardwood floor underfoot, and a policy of mandatory arm-wrestling for all new visitors.
A combination of technical prowess and creativity steady the shears and blow through the hairdryers at Bernard's Salon and Spa, a beauty center that aims to have its clients feeling like they just stepped off the cover of Vogue. Not all the staffs' attention is focused on the scalp, however—aestheticians deftly apply cosmetics before nights-on-the-town, perform rejuvenating facials, remove unwanted fuzz with wax, and shape cuticles during mani-pedis. Massage therapists, meanwhile, use swedish and deep tissue techniques to ease tension from the body, making clients appear more relaxed, approachable, and less likely to pop a neck vein.
Located in Blackwood, Hair Shop is a full-service salon that prettifies clients head to toe. Offering on-trend haircuts, color, waxing, and natural nail services, this intimate family-friendly salon prides itself on the personal attention each client receives from its licensed stylists and aestheticians.