In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
In a world where technological interaction is becoming the norm, Bare Beauty Bar has started a social beauty revolution to bring back physical face time while not losing sight of how many people conduct their day-to-day business. That explains why its sleek, highly sanitized facility offers not only multiple beauty bars where guests and technicians can converse, but also an online presence that aims to answer clients' inquiries whenever the questions may occur to them.
Experts at the Hair Bar dole out the latest trends, from adding vibrant highlights to thick sections of hair to etching cheetah-prints or pointillism portraits of David Hasselhoff with shaved designs. Body Bar technicians contour the figure while erasing signs of cellulite with specialized scrubs and lotions. Specialists at the Glam Bar pamper hands and feet with antibacterial foot soaks and gel mani-pedis and add finishing touches to faces with eyelash extensions and makeup applications.
Sandlewood Spa & Wellness Centre owner and proprietor Tracy Adams-Willcott employs her 25 years of experience and continuing education in aesthetics to help beautify physiques from face to toe with a suite of well-rounded services. Her anti-aging facial combines a cold laser with a glycolic treatment to help reduce fine lines, hyperpigmentation, and signs of laughing and having fun too frequently. Waxings de-fuzz bodies in myriad locales, from eyebrows and lips to underarms and bikini lines, leaving skin smooth and hair-free. Tracy also offers professional, chair-side Beaming White teeth-whitening treatments, which combine a whitening gel and the power of an LED light to brighten bicuspids in as little as 20 minutes.
Jillian Kaliel began her spa career by welcoming clients into her home for meticulous manicures. Now joined by fellow aestheticians and a registered massage therapist, Jillian oversees a 2,500-square-foot environment that combines the products, technology, and talent of a downtown spa with the personalized attention of her original home practice. The spa's hydrating facials, chip-resistant Gelish mani-pedis, and aromatherapy massages address different cosmetic concerns and relaxation needs, but every treatment seeks to accentuate clients' natural beauty instead of just taping printouts of the Mona Lisa onto their faces.
NVE Institute?s aestheticians cultivate wellness with revitalizing spa treatments designed to detoxify bodies with all-natural products in an eco-friendly setting. European skincare services, based on multicultural techniques and ancestral remedies, allow the spa's iCare Specialists to work toward the goal of offering comfort to each patron.
At La Beaute Bella, five aestheticians nourish skin, knead muscles, and spruce up nails. Using radiofrequency technology, the aestheticians tighten skin and blot out imperfections, making faces look younger and smoother. The specialists also combat age with microdermabrasion and restorative facials. After buffing and filing nails, nail techs round out mani-pedis by dressing digits in matching uniforms.