Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
When Rick Rugg and Bob Schiffhauer founded the first of their gyms in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders' original vision, each location's employees strive to keep their cardio and resistance equipment spic and span as they care for facilities. In addition to personal training, instructors lead a schedule of more than 400 group fitness classes—including cycling, Kardio Kick, and Zumba—offered each week across their eight locations. At the clubs, trainers also help guests master CrossFit functional equipment and use TRX suspension training systems to help them connect with their vine-savvy pet orangutans.
As any parent knows, shopping for sporting gear is a relaxing experience that always ends with a toasty mug of hot cocoa enjoyed in front of a cozy fireplace. At least, it does at WNY Skater's Paradise. Kids and adults shop for new and used skates and skate wear from such brands as Del Arbour, Chloe Noel, and Mondor while sipping complimentary beverages such as sodas, flavored coffees, and hot tea. While guests curl up on leather couches to watch a movie by the shop's fireplace, expert skate sharpeners better blades with a custom-sharpening process that begins with a multipoint inspection and includes multiple measurements to ensure each edge is sharpened to suit the skater's size, skating style, and penchant for slicing steak with their feet. Other custom services include crystal application for skating dresses and embroidering services, which emblazon gear with each future gold medalist's name.
The dedicated teaching professionals at Village Glen Tennis Club oversee a wide variety of programs for adults and juniors of all skill levels, earning the club recognition as a Top 50 Tennis Welcome Center of 2007 from the U.S. Tennis Association. This honor followed on the heels of a major renovation of the club’s facilities in 2006 by a new management team, who modernized the six hard and eight clay courts and brought in new nets instead of pealing white picket fences. Today, players can take up the game through a series of classes that help them progress alongside players with similar abilities or hone specific strokes through drills designed to isolate and improve their technique. Players excited to show off a shiny new forehand or a pitch-perfect grunt can do so through the club’s adult leagues or socials.
The phosphorescent indoor landscape at Monster Mini Golf immerses putters in an eerie universe that inverts the sun-soaked cheer of conventional courses. Rimmed in glowing barriers, 18 holes lure swingers of all sizes to challenge their coordination and resolve in the face of winged monsters, scowling animated trees, a creepy clown, and their opponents' shockingly dazzling smiles. Sheltered from searing rain and howling wind, the indoor course enables play around hazards such as a spell well and luminous, ghostly windmill at any time of the year. An in-house radio station and DJ mask the sound of pounding hearts with lively beats and course commentary, and golfers looking for additional glory can win prizes by participating in regular contests or at the on-site arcade.
Members at Curves, a fitness center designed exclusively for women, rotate around a circuit of hydraulic resistance machines that have been designed to work with female bodies and promote weight loss, protect against osteoporosis, and deal with arthritis. An experienced trainer is always nearby to help manage participants’ machine maneuvering and muscle making. Instead of fiddling with weight stacks and losing momentum, the hydraulic machines use your own body weight, fitness level, and aerodynamic water bottle to create resistance that matches abilities, decreasing the risk of soreness or injury. Because traditional lift-and-lower motions create bulky muscles, each machine uses push-and-pull motions to create toned, lean muscles perfect for crushing a grapefruit without looking like you can.