Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
When Rick Rugg and Bob Schiffhauer founded the first of their gyms in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders' original vision, each location's employees strive to keep their cardio and resistance equipment spic and span as they care for facilities. In addition to personal training, instructors lead a schedule of more than 400 group fitness classes?including cycling, Kardio Kick, and Zumba?offered each week across their eight locations. At the clubs, trainers also help guests master CrossFit functional equipment and use TRX suspension training systems to help them connect with their vine-savvy pet orangutans.
As any parent knows, shopping for sporting gear is a relaxing experience that always ends with a toasty mug of hot cocoa enjoyed in front of a cozy fireplace. At least, it does at WNY Skater's Paradise. Kids and adults shop for new and used skates and skate wear from such brands as Del Arbour, Chloe Noel, and Mondor while sipping complimentary beverages such as sodas, flavored coffees, and hot tea. While guests curl up on leather couches to watch a movie by the shop's fireplace, expert skate sharpeners better blades with a custom-sharpening process that begins with a multipoint inspection and includes multiple measurements to ensure each edge is sharpened to suit the skater's size, skating style, and penchant for slicing steak with their feet. Other custom services include crystal application for skating dresses and embroidering services, which emblazon gear with each future gold medalist's name.
The consortium of professional instructors at Fred Astaire Dance Studio, which was cofounded by the legendary toe tapper himself, shepherds students of all ages and skill levels through lessons that span the style spectrum. Low-pressure private sessions allow enthusiastic teachers to fine-tune individual students' techniques and form, using their expert eyes and mechanical dancing shoes preprogrammed to do the Charleston. Patrons can learn how to cavort through classic waltz and fox-trot romps or swivel through the modern steps of salsa, swing, or samba. For dancers hoping to hoof it up in a social setting, the group practice parties provide a one-night extravaganza of instruction, demonstrations, and amateur firewalking.
Fusion is an amazing force. It sets stars ablaze, redefines cuisine, and has even produced a hybrid of a gym and spa at Platinum Fitness. There, certified personal trainers construct individualized workout regimens or lead small group classes, pumping up muscles with Zumba, Pilates, or yoga. Therapists work alongside them, relaxing bodies with massage treatments or chiropractic manipulations, which, like an argument in Bantu, commonly produce clicking noises. After a workout or knead, members can relax in an infrared sauna or educate themselves about healthy eating with a nutritional consultation.
With multiple degrees in fitness and nutrition, Victor Dean Training’s eponymous owner has curated his gym and climbing center to focus on clients’ overall health. Victor hand-selects all the gym’s brand-name equipment for its efficacy and usefulness in a well-rounded fitness regime, ensuring clients aren’t toiling away on weight equipment and cardio machines that fail to offer results. The staff pairs standard gym memberships with options such as personalized sessions and nutritional counseling that build up health like cyborg organ implantation.